Mercabarna, your key fruit and vegetable partner
Around thirty companies from the major market will participate in Fruit Attraction. Mercabarna, together with the AGEM (Trade Association of Wholesale Fruit and Vegetable Businesses) and the Port of Barcelona, will be present at Fruit Attraction, reinforcing its role as one of the main agri-food hubs in the Mediterranean.
New brands and commitment to quality. This year, Mercabarna's representation will stand out for its diversification, quality, and internationalization. Market companies will present their latest developments: new fruit and vegetable brands, local products, more resilient varieties, and a clear commitment to sustainability as a strategic axis. All this, with a high level of specialization by product range, origin, and service, positioning the sector as a benchmark in efficiency and adaptation to current challenges. In addition, Mercabarna will organize B2B meetings between companies from the Central Market of Fruits and Vegetables and international buyers and importers, generating synergies and new business opportunities.
Mercabarna continues its historic sales growth
In 2024, Mercabarna's fruit and vegetable sector has maintained its growth trend, reaching 2,312,000 tons sold, 6% more than the previous year. This progress is due, among other factors, to the recovery of the food service channel and the increase in international demand.
Mercabarna is much more than a market: it is a strategic logistics and commercial hub. According to Pablo Vilanova, General Manager of Mercabarna, "Mercabarna's success lies in the business dynamism of the market's wholesalers and the public-private collaboration with Mercabarna management, which promotes projects that improve competitiveness, efficiency, and innovation." For his part, Pere Prats, president of AGEM, emphasizes that "the companies in the market are highly specialized and can offer solutions tailored to diverse customer profiles: retailers, large distributors, restaurants, and international markets."
Are you looking for reliable suppliers, innovative brands, or advanced logistics solutions? We look forward to seeing you at stand 5D08. Come meet us and discover how Mercabarna can be your strategic partner.
More information: https://www.mercabarna.es/sectors-activitat/fruites-i-hortalisses