IPD: Vetted suppliers for your sourcing

Heat. Drought. Heavy rain. This summer's extreme weather has already hit crop yields across Europe — and researchers warn it could squeeze food availability and prices even further.

The takeaway for importers: diversify, now

Meet 20+ vetted producers from 11 partner countries — free of charge, no agents, no middlemen — at the Import Promotion Desk (IPD) booth at Fruit Attraction Madrid, Hall 12 / D11.

Africa: an interesting sourcing market

South America: a wide range of fruit from overseas
South American companies bring an extensive fruit range to Madrid: mangoes, dragon fruit and limes from Brazil and Ecuador, bananas from Ecuador, lychees and grapes from Brazil, and oranges from Peru. Well-established trade relationships and export experience make South America a dependable pillar for buyers looking to secure supply.

Ukraine is also on board, offering apples, pears and root vegetables — another option for buyers seeking to widen their supplier base.Every producer is pre-vetted by IPD experts — quality, export-readiness, supply chain transparency, international certifications — so you skip the search and go straight to reliable new partners.

Discover the full range of companies and products in our exhibitor brochure — then come meet them in person at our booth.

Import Promotion Desk (IPD)

The Import Promotion Desk (IPD) is an initiative to promote imports in Germany. IPD forms a link between small and medium-sized enterprises in selected developing and emerging countries and European importers. The aim is to integrate the partner countries into global trade, thus making a contribution to sustainable economic, social and ecological development in these countries.

IPD opens access to the EU market for small and medium-sized enterprises from the partner countries and supports them in establishing trade relations. IPD opens up new sources of supply in the partner countries for European importers who want to organise their entrepreneurial commitment in a sustainable way and supports them in the procurement process for certain products and services. IPD is currently active in 21 countries: Brazil, Cambodia, Colombia, Côte d'Ivoire, Ecuador, Egypt, Ethiopia, Ghana, Indonesia, Kenya, Madagascar, Morocco, Nepal, Peru, Senegal, South Africa, Sri Lanka, Tanzania, Tunisia, Ukraine, and Uzbekistan. IPD focuses on specific sectors: fresh produce, natural ingredients for food, pharmaceuticals and cosmetics, sustainable seafood, cut flowers, sustainable tourism, and digital services & products.

The global development organisation sequa gGmbH is responsible for setting up and implementing the IPD in close cooperation with the German Wholesale, Foreign Trade and Services Association (BGA). The IPD is funded by the German Federal Ministry for Economic Cooperation and Development (BMZ).

IPD is part of the "Partners in Transformation - Business & Development Network", into which the BMZ programmes for economic actors are organised. The aim of "Partners in Transformation" is to promote socio-ecological and feminist economic transformation in the partner countries.

Further information at www.importpromotiondesk.de

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