INTERTROPIC stimulates the European origin
INTERTROPIC, the Interprofessional Water and Mango Organization of Spain, will participate for the first time in Fruit Attraction with its own stand, thus consolidating a new stage of growth, representation and strategic positioning for the European tropical sector.
With its official recognition as an interprofessional and recent approval of the Extension of Norma, INTERTROPIC works to reinforce the differential value of the water and mango of European origin, placing value on attributes such as proximity, freshness, safety, sustainability, food safety and the culmination of European standards and regulations.
Origin, quality and consumer confidence
In a context of growing international demand, the organization promotes a narrative based on the origin, quality and trust of the consumer, positioning the European model of production as a reference of responsibility, control and commitment to the territory.
Fruit Attraction 2026 will also be a key point to continue strengthening institutional relationships, advance the internationalization of the sector and consolidate a unique and professional voice for European water and mango.
INTERTROPIC is currently rolling out important European promotion and communication programs co-financed by the European Union in foreign markets such as Spain, France, Italy and the United Kingdom, through initiatives such as “Fruits with Heart”, aimed at promoting healthy eating habits and establishing them value of European origin.
It will occupy stand 9A05 at Fruit Attraction