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Publication date
04 August 2026

Giró group promotes horticultural automation

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2 min.
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One year more, the Giró Group participates as an exhibitor in Fruit Attraction 2026. From the large stand 3C-22 of 160 m2 located on the P03 platform, the company will present its focus on innovation, automation, sustainability and efficiency in the sector fruit and vegetables

Giró y Serfruit will continue sharing stands, strengthening the Group's joint proposal to offer complete solutions that integrate automation, manipulation and packaged.

One of the main highlights of the stand will be Serfruit y Giro's ability to develop integral automation projects for packaged plants, combining engineering, technology and sectorial experience. Visitors will be able to learn about distinct solutions aimed at optimizing productivity, reducing operational costs, improving labor flows and increasing the overall efficiency of installations. These proposals will be presented through audiovisual demonstrations that will allow you to visualize real applications in fruit and vegetable products.

The stand will also count with the presence of Aweta

The stand will also feature the presence of Aweta, leader in fruit classification and calibration, represented by Serfruit in Spain and which complements the Group's technological proposal.

Another protagonist of the spaces will be EcoGiró, where the three families of sustainable containers developed by the company will be presented: optimized plastic, compostable and cellulose solutions. The primers are designed specifically so that each container uses the minimum amount of plastic without compromising its resistance and functionality. Also, they are characterized by mixing different types of plastic to avoid compromising their recyclability. The combination of lightness and resistance makes this range optimal from the point of view of associated CO2 emissions. The range of compostable containers is carefully developed using certified materials compliant with the EN13432 standard, which ensures that the container can be managed in a sustainable manner through an industrial composting process. Finally, the cellulose range is based on alternative materials to plastic, combining cellulose wrap (Gircel) and films or paper labels.

The sales team of Giró, Serfruit and Aweta will be present throughout the holiday to attend to visitors, expand information, resolve their consultations and offer personalized advice on the solutions that best suit their needs.

More information: https://giro.es/es; https://www.serfruit.com/