Fresón de Palos: sustainable innovation
At Fruit Attraction 2026, Fresón de Palos will present its key developments in sustainability, innovation and production efficiency, reinforcing its position as a European leader in the soft fruit sector
The cooperative continues to promote a model based on biological control as the cornerstone of its agronomic strategy, significantly reducing the use of chemicals and ensuring a product that is more environmentally friendly and consumer-friendly. This approach is complemented by efficient water management certified under the SPRING standard, which guarantees the sustainable use of water resources across 100% of its members.
Fresón de Palos is working on the development and testing of new varieties
In the field of innovation, Fresón de Palos is actively working on the development and testing of new varieties that improve flavour, yield, quality and shelf life, adapting to market demands and optimising the consumer experience.
Furthermore, the cooperative continues to make progress in reducing plastics in its packaging and incorporating more sustainable solutions, without compromising on quality or food safety.
With a presence in over 23 countries and an annual production of more than 70 million kilos, Fresón de Palos reaffirms its commitment to responsible, efficient and forward-looking agriculture. Fresón de Palos will be at Fruit Attraction at stand 9D04.
Further information: https://www.fresondepalos.es/