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Publication date
03 August 2026

Fresh Forward develops the Bloss® apple

Reading time
2 min.
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Bloss® – Grown to be loved. Wurtwinning® apple variety developed by Fresh Forward Breeding B.V.

Bloss®, the mid-to-late-season, multi-flowering, scab-resistant crisp apple developed by Fresh Forward.

The crispiness that keeps you coming back

The Bloss® eating experience is truly unique. Its distinctive and pronounced texture, combined with exceptionally crisp flesh, makes Bloss® a very special apple.

Juicy and fresh, Bloss® has a fruity aroma that will make you want to take another bite again and again. Make sure you grab the last one before someone else does!

Environment

Bloss® offers multiple resistance to scab and a high tolerance to powdery mildew. This means that the variety requires fewer crop protection treatments than other varieties currently available on the market.

Bloss® is an aromatic and sweet apple, with a subtle acidic note and a fresh, vibrant crispness.

It is a bi-coloured variety, ranging from pink stripes to red tones, with very pronounced lenticels. The variety develops a slight “whitish coating”, which largely disappears as the fruit ripens.

Tree

  • Easy to manage, with good growth.
  • Good branching.
  • Attractive apple with an appealing appearance.
  • Mid to early flowering with a long flowering period.
  • Low susceptibility to diseases.
  • Low susceptibility to fruit tree canker.
  • Low susceptibility to powdery mildew.

Visit Fresh Forward at Fruit Attraction: Stand 9G02.

Fresh Forward Breeding B.V.
Hogewoerd 1C | 6851 ET Huissen | +31 (0)26 388 6448
[email protected] | www.fresh-forward.nl www.bloss-apple.com