Fedemco, wood packaging
Fedemco will present at the fair its key products for the fruit and vegetable sector: quality, aesthetics, environmental commitment, protection, waste reduction, among many other benefits.
Wooden packaging offers significant added value to brands in the fruit export sector due to a combination of functional, aesthetic and sustainable factors that improve both the perception of the product and its performance in the global market.
Wooden packaging not only meets the functional needs of transportation and preservation, but also provides a strong intangible value component, differentiating brands in global markets and aligning them with the sustainability and quality trends demanded by today's consumers. We highlight some key points:
- Differentiation and brand positioning
- Association with quality and freshness: Wooden packaging is associated with a premium image that reinforces the perception of quality of exported fruits.
- Attractive aesthetics: Wood is perceived as a natural material. This helps brands stand out from the competition in international points of sale and supermarkets.
- Sustainability and corporate reputation
- Environmental commitment: In an environment where international consumers and buyers value sustainability, the use of wooden packaging projects an image of ecological responsibility by choosing a renewable material. This enhances brand reputation.
- Compliance with global regulations: Wood packaging comes from sustainable forest management, is recyclable, biodegradable and complies with environmental regulations.
- Preservation and quality during transport
- Protection and freshness: Wood regulates humidity, preventing condensation and reducing the risk of fungal or bacterial damage. This ensures that fruit arrives in optimal condition at the destination market, even over long distances.
- Reduced waste: Its robustness minimizes damage during transport, which translates into lower losses and greater customer satisfaction.
- Versatility and customization
- Adaptable design: Wooden containers can be customized with logos, colors and messages, becoming a marketing tool that reinforces brand identity.
- Reusability: In some markets, consumers reuse wooden packaging, prolonging brand visibility even after purchase.
- Emotional connection with consumers
- Sustainability narrative: Using wooden packaging allows brands to communicate their commitment to the environment and quality, creating an emotional connection with conscious consumers.
- Perception of exclusivity: Fruits packaged in wood are often perceived as exclusive or luxury products, justifying higher prices and improving profit margins.
Will participate in Fruit Attraction at stand 3B23 https://fedemco.com/