Fall Creek® - Leading Blueberry Innovation Globally

Nearly five decades ago, a family in Oregon set out to build a better blueberry. Today, Fall Creek® is the world's leading blueberry genetics company, delivering over 40 million plants annually to growers across 59 countries and driving innovation across every chill zone and growing region on earth.

At Fruit Attraction 2026, Fall Creek® invites growers, retailers, importers, and industry partners to discover what is next in blueberry genetics. Two powerful platforms define our offer.

The Fall Creek® Collection brings advanced, regionally proven varieties to growers in zero, low, and high chill regions globally. Varieties are selected for yield, fruit quality, shelf life, and commercial performance, giving growers the foundation to build profitable, sustainable programs.

Sekoya® is our premium consumer blueberry program

Sekoya® is our premium consumer blueberry program, purpose-built for retail. With superior eating quality, exceptional firmness, and extended shelf life, Sekoya® varieties are designed to earn consumer loyalty and command shelf space in the world's most demanding retail markets.

Backed by over 1,000 team members, 10 wholly owned global facilities, and decades of breeding expertise, Fall Creek® is committed to one mission: Building A World with Better Blueberries™.

Come meet us at Fruit Attraction 2026, stand 9F08.   Visit www.fallcreeknursery.com