Enbox and Graphic Packaging: the transition to cardboard

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Enbox and Graphic Packaging International will be exhibiting at Fruit Attraction 2026, with a clear aim: to support producers and distributors in their transition to cardboard in a simple, cost-effective way that causes no operational disruption.

The fruit and vegetable sector is facing a new landscape characterised by sustainability, social awareness and the entry into force of the European Packaging and Packaging Waste Regulation (PPWR), which promotes the reduction of plastic and the adoption of more recyclable, efficient and environmentally friendly solutions. Adapting is no longer an option; it is a necessity.

Against this backdrop, Enbox and Graphic Packaging International will be exhibiting at Fruit Attraction 2026, from 6 to 8 October at IFEMA MADRID, in Hall 9, Stand 9A35, with a clear aim: to support producers and distributors in their transition to cardboard in a simple, cost-effective manner without operational disruption.

Enbox’s approach focuses on facilitating this transition through a holistic view of packaging and logistics:

Comprehensive advice. Enbox guides its clients throughout the entire change process, addressing technical, regulatory and operational queries to ensure the transition to cardboard is smooth and hassle-free.

Local presence and sustainable logistics. With its head office in Motril (Granada) and assembly centres in La Palma del Condado (Huelva) and Manzanares (Ciudad Real) and Vícar (Almería), Enbox has a presence in the main fruit and vegetable-producing regions, enabling it to improve local service, reduce delivery times and minimise fuel consumption and transport-related emissions. Shorter distances, smaller environmental footprint.

360° Service. Enbox manages packaging from start to finish: design, assembly, storage and logistics optimisation, eliminating intermediaries, reducing logistics costs and minimising the environmental impact of each operation. One of the solutions that makes this possible is Synergy, the heat-sealable cardboard tray developed in collaboration with Graphic Packaging International, designed to replace plastic without the need for investment in new machinery or alterations to existing packaging lines.

“Many companies need to adapt to the new European regulations, but are looking to do so without complications or major investment. Our aim is to support them through this transition with real, viable solutions for the sector’s day-to-day operations.” José Luis Vázquez, CEO of Enbox

“Synergy demonstrates that sustainability and efficiency can go hand in hand. Today, the sector needs alternatives capable of meeting new regulatory requirements without compromising profitability or operations.” Pierrick Van Hoorde, International Sales Director at Graphic Packaging International

About Enbox

Enbox is a Spanish company specializing in packaging solutions for the fresh produce sector, with a firm commitment to innovation, proximity, and sustainability.

About Graphic Packaging International

Graphic Packaging International is one of the world’s largest manufacturers of paper-based packaging, with operations in over 30 countries and a focus on innovative, sustainable solutions for the food industry.