DHL Supply Chain, 30 years with the fruit and vegetable sector
30 years with the fruit and vegetable sector: DHL Supply Chain celebrates its track record of innovation, traceability and sustainability
This year, DHL Supply Chain celebrates three decades of logistics experience in the fruit and vegetable sector, and it does so by participating in Fruit Attraction with a clear proposal: to promote a more efficient, connected and sustainable supply chain to meet the current and future challenges of the fruit and vegetable sector.
Since its inception in Spain, DHL has accompanied the transformation of the sector from logistics focused on physical transport to an intelligent, digitised ecosystem focused on providing real value to the agri-food business. Today, more than 50% of DHL Supply Chain's transport activity in Spain is linked to fresh produce, and its network connects Spain, Portugal and Morocco with the main European markets.
One of the pillars of this proposal is the Connected Control Tower in Valencia, a nerve centre that centralises the management of all logistics operations in the fruit and vegetable sector. From this tower, routes are planned, flows are monitored and the status of the supply chain is analysed in real time, minimising risks, reducing emissions and improving operating costs.
Thanks to this integrated vision, customers can anticipate peaks in demand, gain traceability at all times and ensure compliance with the most demanding standards of the international market.
Technology at the service of freshness
At the DHL Supply Chain stand at Fruit Attraction, visitors will be able to see first-hand how technologies such as IoT sensors are used to measure temperature and humidity during transport, or advanced planning systems that reduce empty spaces and optimise vehicle occupancy, generating both economic and environmental benefits.
In addition, DHL has key certifications such as GLOBALG.A.P. CoC, which guarantees the traceability of certified fresh produce from origin to delivery point, without compromising its integrity or quality.
Customers speak: 93% satisfaction
A recent satisfaction survey reveals that 93% of DHL Supply Chain customers in the fruit and vegetable sector are satisfied with the services received, particularly valuing the commitment to sustainability, operational efficiency and the ability to adapt to the specific characteristics of fresh produce.
With a fully modular and scalable offering, DHL positions itself as a logistics partner for all types of producers and distributors, from large exporters to niche operators seeking competitiveness without sacrificing traceability and control.
In a market where freshness is key, DHL Supply Chain has established itself as the logistics partner of choice for major retailers, offering just-in-time solutions and integrated logistics capable of adapting to the needs of each campaign, destination or regulation.
Its participation in Fruit Attraction represents not only a meeting point with the sector, but also a statement of principles: the fruit and vegetable logistics of the future will be more digital, more sustainable and more connected. And DHL Supply Chain is ready to lead the way.
Visit us at Fruit Attraction and discover how we can transform your fruit and vegetable supply chain. Hall 7, 7B19. IFEMA Madrid