

CERESTIA, the new brand from the MatHolding group

Cerestia, MatHolding's commitment to leading the transformation of the agricultural sector, will be presented to the entire sector at the next edition of Fruit Attraction
CERESTIA, the new brand that embodies the MatHolding group's strategic vision for the future of agriculture, will be presented to the entire sector at the next edition of Fruit Attraction. CERESTIA combines the agronomic expertise and business excellence of the group's four agricultural companies: IQV (world leader in copper salts for agriculture, founded in 1935); Regaber (leader in precision irrigation in the Iberian Peninsula since 1980), and the most recent, created in 2022: TerraNostra (transformation and modernisation of farms) and VEGGA (platform for the digitalisation of agriculture, in partnership with Sistemes Electrònics Progrés).
Cerestia takes on the challenge of leading and building the future of agriculture by supporting farmers and the main players in the sector. It does so based on the agronomic knowledge and business excellence of MatHolding, a benchmark in solutions for the efficient and sustainable management of agriculture and water.
Cerestia's objectives are:
• To lead the future of the agricultural sector. From the Iberian Peninsula, validating and providing solidity to innovations in the global market.
• To be a benchmark in comprehensive offerings. Providing complete and customised solutions that meet the needs of its customers from start to finish.
• To build a partner brand for support and development, establishing strategic and trusting relationships that drive joint growth.
Come and discover our comprehensive, unique and innovative solution.
We will be located at the junction between halls 7 and 9, stands 9A29, 9A29A, 9A31 and 9A31A.