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Publication date
12 May 2026

Agrícola Navarro de Haro, leader in fruit and vegetables

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3 min.
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Agrícola Navarro de Haro will be showcasing its full range of fruit and vegetable products at the trade fair. The company has established itself as a national leader in the production and marketing of fruit and vegetables, with a clear specialisation in watermelons.

Agrícola Navarro de Haro is a family-run business based in Palomares (Almería) that has grown whilst keeping its core values intact: hard work, a close-knit community and a direct connection to the land. Founded in 1998 by José Navarro Flores and Juana de Haro, the company has established itself as a national leader in the production and marketing of fruit and vegetables, with a clear specialisation in watermelons.

From our beginnings as a marketing company, we made the transition to becoming growers in 2004, which allowed us to control the entire process and improve traceability, quality and customer service. Today we have a large area of cultivated land exceeding 850 hectares and facilities in the Levante region of Almería, from where we manage increasingly demanding growing seasons.

We are part of the international Sandía Fashion group

Watermelon is at the heart of our production. We are part of the international Sandía Fashion group, a leading name in the sector, and we grow a range of varieties tailored to market needs, whilst consistently maintaining high quality standards. In recent seasons, we have achieved figures that reflect our production capacity, with volumes exceeding 50 million kilos sold. In addition to watermelons, our range is complemented by other crops such as courgettes, iceberg lettuce and cauliflower, allowing us to diversify and adapt to different markets. However, our focus remains clear: specialisation, product control and close customer relations.

Behind every season is a team that knows the land and takes care of every detail of the production process. We are committed to innovation, the incorporation of technology and continuous improvement as key tools to guarantee quality, optimise resources and respond to the current challenges facing the agricultural sector.

Our presence at Fruit Attraction, stand 9C01, is an opportunity to further strengthen business relationships, open up new avenues for collaboration and share our way of working. In a constantly evolving sector, at Agrícola Navarro de Haro we continue to move forward with a clear vision: to offer a quality product, grown from the source and backed by a solid track record.

Because for us, growth isn’t just about producing more, but about doing it better, season after season.  https://agricolanavarrodeharo.es

- Telephone: +34 950 61 80 96

- Email: [email protected]