Interview with Raúl Calleja, Director of Fruit Attraction (2009-2021)
We spoke with Raúl Calleja Director of Fruit Attraction (2009-2021).
Fruit Attraction blog
Fruit Attraction is a source of information at the service of the sector. The latest fruit and vegetable news and trends, experts talks, inspiring stories of sucess and improvement, trends in the area of agri-food innovation...
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Plant-based sector maintains growth and innovation
The plant-based offer continues to show positive numbers in Spain for the overall offer, although we see different growth rates and also different trends. The negative note comes from the category of meat replicas, which is in the red, while the evolution of the vegetable beverages segment has been conditioned by the shift in consumption towards the MDD, which now accounts for over 52% of market share.