Biofruit Congress

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Biofruit Congress, the latest trends on organic demand and sustainable supply

Following the success of the first two international congresses, Biofruit Congress, organised by Eurofresh and Fruit Attraction, will be held in its fourth edition.  This year it will be held in a hybrid format over two different sessions: first session will be held via online and the second session will be held during the in-person fair in October.

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First session:  on June 17th, from 3 to 5pm via online

3 pm. - Current situation: latest trends in European organics and third countries  by Pierre Escodo, Eurofresh Distribution's editor

3.05 pm - Consumers: how to deliver the best of organics to the most demanding consumers – a spotlight on France by Madjid Aidh, Alterbio's marketing manager

3.20 pm - Retail: distribution channel strategies in Spain by Sergio Roman, ALCAMPO's of “APC” supply chain David Monteiro, SONAE MC head of perishables & Pablo Vilanova, strategy manager at Mercabarna

4 pm - Debate on sustainability: importance of communicating with the consumer by Fernando Gomez, director of Proexport & Nicolas Leger, banana expert at Fairtrade International

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Second session: on October 5th, from 3 to 5pm at FRUIT ATTRACTION (Ifema Madrid)

Preliminary Programme

Moderator: Pierre Escodo (Eurofresh Distribution's editor and consultant)

3 pm - Regulations: how the new EU organic regulation is to be applied by EC delegate, DG Agri, BIO Unit

3.15 pm - Consumer trends: other “value-chains” competing with organics by Euromonitor International delegate

3.30 pm - Retail & Distribution by market leaders such as Auchan Group, Biocoop, Carrefour, COOP, Mercabarna or REWE

4.00 pm- Debate on sustainability: Global G.A.P. aims to communicate to the consumer the sustainable practices of its certified producers via its GGN label. Fairtrade International: Going “premium” with the “Living Wage” approach.