What point are Authorised Vehicle Service Centres at now? What is at play? What else can they provide in face of the disruptive changes brought on by the new mobility of people? Inside, have the managed to meet the goals of modernising the service centres as they hoped? Do they have better loyalty toward products and services of those who promote them (be they car brands or makers of spare parts or components)? Looking outward, have the managed to become genuine vehicle service centre brands, tools that let car drivers and corporate clients get a glimpse of the customer experience they will have at each point in a network? Are they ready to successfully overcome the challenges of new mobility? How do the service centres rate them? And their customers? Do they know of them? How many? What do they think of them? These are some of the questions to be answered at this Conference of Service Centre Networks being held by MOTORTEC AUTOMECHANIKA in collaboration with the PLURAL AFTER-SALES initiative.
In the words of David Moneo, Director of MOTORTEC AUTOMECHANIKA: "In the environment of new mobility, of disruptive changes not only in the technology increasingly being put into new vehicles, but also of evolving from a traditional B2C business to one more B2B, with much more weight being pulled by corporate clients and fleet clients (renting, car-sharing, ride-hailing, insurance companies, electronic platforms for capturing and steering the individual customers, etc.), what role do networks of repair service centres play? And the people who run them? We believe these are questions the fair must help them reflect on.
The Meet-up of Plural After-Sales Service Centre Networks will begin with the presentation of an as-yet unpublished study on "Knowledge and Brand Perception of the Network of Repair Service Centres Operating in Spain", commissioned by MOTORTEC AUTOMECHANIKA MADRID to the Hub Automotive Insights consultancy specialised in carmaker after-sales. Attendees will learn the reputation and assessment that repair shops and car drivers alike have at this time of the Networks of Service Centres. After that, a number of different expert speakers and two round tables will give presentations to reflect on how to adapt the Network of Service Centres to the ecosystem of new mobility.
Jesús González, Press officer for MOTORTEC Automechanika Madrid |
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