Spanish fashion sets a new course with tourism as a driver and Madrid playing a key role in an industry in transformation
87% of the 96.8 million tourists who visited Spain in 2025 bought fashion items.
Spanish fashion is heading into a new cycle marked by consumer stability and the continuing transformation of its business model. Following several years of modest recovery, the industry is entering an adjustment phase in which growth is losing intensity but gaining in strategic demand.
According to the latest Textile Industry in Figures 2025 report, drawn up by ACOTEX, the Spanish textile industry's turnover was €11.107 billion in 2025, a 0.61% increase with respect to the previous year. This limited progress confirms a level of stability in the Spanish market that is in line with more cautious consumer spending, which is holding firm at an average of €945 per year.
This less dynamic domestic consumption model is rebalancing the industry in a context in which fashion accounts for around 4% of the Spanish consumer's shopping basket and is still far from reaching the heights achieved in previous years, At the same time, its commercial structure is continuing to adapt to the progressive concentration of in-person shopping and growth in the online market, which is now coming close to representing 17% of all sales.
Tourism, the engine driving Spanish fashion
One of the key factors in the recent evolution of the industry is tourism. In this regard, purchases made by visitors from abroad have become a key driver of retail fashion. In fact, 87% of the 96.8 million tourists who visited Spain in 2025 bought fashion items, making it one of the main beneficiaries of tourist spending.
This strong performance on the back of an especially dynamic evolution in this sector in recent years is allowing Spain to reinforce its position as one of Europe's leading shopping tourism destinations. And Madrid is playing a key role in this development. The Spanish capital is not only the leader in fashion spending per inhabitant in Spain, but it has consolidated its position as a hotspot for international shopping tourism, thanks to its concentrated activity, wide range of products on offer and global profile.
This connection between fashion and tourism is also reshaping the strategy adopted by companies. Brands are moving towards more selective models based on differentiation, collection optimisation and building value, in a context in which competing exclusively on price is becoming less and less viable. Design, quality, origin and specialisation are emerging as the key factors in this repositioning.
Within such a transformative context, the role of industry platforms capable of bridging the gap between supply and demand while looking to the future is taking centre stage. In this regard, MOMAD, whose next edition will take place from 23 to 25 July at IFEMA MADRID, is the first major gathering for fashion professionals of the season, offering a strategic place to interpret the industry's new needs and market changes, identify business opportunities and strengthen brand positioning.