Alba Conde charts its brand evolution through identity, quality, and closeness
With a solid track record in the industry, Alba Conde is experiencing a period of growth marked by international expansion, the renewal of its creative proposal, and a firm commitment to quality, timelessness, and sustainability. The brand outlines the key elements of its FW26 collection, its perspective on the current market, and the strategic role of MOMAD as a platform for connecting with professional buyers.
Alba Conde has a long-standing track record in the industry. Where does the brand stand today and what defines this new phase you are experiencing?
We are currently in a clear phase of evolution and growth. After a long trajectory in the industry, the brand is now experiencing a period of international projection, with a particular focus on strategic markets such as Mexico, where we are already present through a highly relevant partner like El Palacio de Hierro.
This new phase is defined by our desire to refresh the brand, incorporating current trends and a more contemporary style proposal, while never renouncing one of our core values: timelessness. Our garments are designed to last, to accompany women season after season, both in terms of design and quality.
In addition, we are looking to go beyond the product itself by introducing new experiences and experiential initiatives that add value. We want to strengthen the emotional bond with our customer, especially through our physical stores, turning them into spaces of connection, closeness, and brand experience. All of this is part of a strategy that combines expansion, identity, and an increasingly solid relationship with our community.
Focusing on the collection, what new features will you be presenting at this edition of MOMAD and which aspects do you believe will be most attractive to professional buyers?
At this edition of MOMAD, we are presenting an FW26 proposal that combines current trends with the timeless value that defines Alba Conde.
The richness of fabrics stands out, with a strong commitment to organic and natural materials, such as high-quality cottons and fibres like mohair. In terms of colour, burgundy and cherry tones take centre stage, together with lingerie-inspired elements, where lace is integrated into different garments.
From a design perspective, the collection blends a sophisticated aesthetic with more sporty elements, incorporating asymmetries that add a contemporary feel. We believe this proposal will be especially appealing to professional buyers, as it offers high-quality, on-trend garments designed for modern, stylish women who seek long-lasting pieces season after season.
“Color is key to building a rich and cohesive proposal.”
Which colour ranges structure the collection and why did you choose them?
The collection is structured around several clearly defined colour ranges, responding both to seasonal trends and to our brand identity.
On the one hand, we present the Cinnamon range, with brown and beige tones that bring warmth and create a very versatile neutral base. The Cherry range introduces reds and cherry hues, adding strength and femininity to the collection, while Oliva is built around greens that connect with a natural and sophisticated aesthetic.
In addition, we incorporate British check prints, using fabrics and motifs that are closely linked to the season, as well as the Indigo range, with blue tones that balance the palette and add depth. Finally, burgundy once again plays a leading role: it is a colour that has performed very well this season and is expected to return strongly, becoming one of the key pillars of the collection.
Overall, these colour ranges allow us to build a rich, coherent, and easily mix-and-match proposal, designed for a contemporary woman who seeks style, quality, and garments that transcend the season.
In the current fashion industry context, what role does sustainability play within your collections?
Sustainability plays a very important role at Alba Conde and is an integral part of the way we work on a daily basis.
We recycle and optimise resources both in our workshops and offices, reducing waste and promoting responsible use of materials. In addition, all our production is Made in Spain, working with local workshops, which allows us to reduce the environmental impact of transport, support the local economy, and guarantee responsible working conditions.
We believe in a more conscious fashion, based on quality, proximity, and respect for the environment, without renouncing design or excellence.
From a market perspective, what demands are you currently identifying in the way fashion is consumed and in the trends that influence your work?
From a market perspective, we are clearly identifying a shift towards more conscious and thoughtful fashion consumption. Alongside the rise of fast fashion, which continues to see strong demand, there is also a customer who questions her purchasing decisions and prioritises quality, durability, and the value of garments.
At Alba Conde, we address precisely this conscious woman, who chooses brands with a strong identity and that offer well-crafted, timeless, and stylish pieces. We also observe a growing demand for versatility, for garments that adapt to different moments of the day, as well as for proposals that integrate current trends without losing coherence or longevity. All of this influences our work, reinforcing a fashion designed to last and to accompany a modern woman who is confident in her choices.
“Professional buyers particularly value the brand’s strength and coherence.”
What do professional buyers value most today when choosing a brand like Alba Conde?
Today, professional buyers particularly value the strength and coherence of a brand’s proposal. In the case of Alba Conde, key aspects include the quality of the garments, the careful selection of fabrics, and a balanced collection that combines trend and timelessness, facilitating more stable commercial rotation.
Reliability is also highly valued: a brand with a proven track record and solid know-how, capable of responding to the needs of the point of sale and connecting with a loyal customer. In addition, professional buyers increasingly appreciate brands that offer added value, whether through a clear identity, a strong quality–price ratio, or initiatives that help enhance the in-store experience and the connection with the end consumer.
In terms of growth, which expansion lines are you currently developing or planning in the short and medium term?
In terms of growth, Alba Conde is developing a strategy based both on strengthening our current network and expanding into new markets.
In the short term, one of the most important milestones is the refurbishment of our Claudio Coello store in Madrid, scheduled for early February, with the aim of updating the space and aligning it even more closely with our brand identity and the experience we want to offer our customers.
At the same time, we are implementing brand actions aimed at reinforcing our identity, connecting with new customers, and continuing to care for and build loyalty among those who have been with us for years. All of this is carried out without losing sight of our professional clients and while maintaining a clear focus on international expansion, which remains a key strategic line in the short and medium term.
MOMAD is a key meeting point for the professional sector. What do you expect from this edition in terms of business, visibility, and contact with new clients?
For Alba Conde, MOMAD is a fundamental meeting point within the professional calendar. At this edition, from a business perspective, we aim to consolidate relationships with our existing clients and generate new commercial opportunities, both nationally and internationally.
In terms of visibility, MOMAD allows us to reinforce the brand’s positioning, showcase our FW26 proposal, and clearly communicate this moment of evolution and growth we are currently experiencing. It is also a key opportunity to connect with new professional buyers, gain first-hand insight into market demands, and establish links that help us continue expanding our network and presence in new markets.
About the Design Team
The Design team is made up of professionals with extensive experience in womenswear, who work in a coordinated manner to develop collections that are coherent, current, and faithful to Alba Conde’s identity.
The creative process is based on constant research into trends, fabrics, and volumes, combined with in-depth knowledge of pattern-making and garment construction. By working closely with local workshops in Galicia, the team maintains direct control over every stage of garment development, from the initial design to the final product.
This proximity allows for greater agility, precision, and attention to detail, ensuring high-quality collections that balance design, functionality, and timeless elegance