GUEXT: The meeting point for hospitality sector professionals
GUEXT, the major professional gathering for the hospitality industry, will hold its second edition at IFEMA MADRID from October 15 to 17, 2026, consolidating its position as the essential event for promoting the entire value chain of the sector. This strategic event brings together companies, suppliers, and professionals to present trends, generate business, and establish key alliances at a decisive moment for investment planning.
Over three days, GUEXT will offer a unique platform to discover innovation, technological solutions, and high-value networking opportunities. Thanks to its privileged location in Madrid, the show connects the Iberian Peninsula with Europe, the MENA region, and Latin America, positioning itself as the international benchmark for the future of hospitality. Participate in the event that sets the global agenda for the sector.
What you will find at GUEXT
- Space for commercialization: A meeting point designed to generate business opportunities and connect with the entire value chain of the hospitality sector.
- Specialized offering: Innovative suppliers and services for accommodation, catering, distribution, consulting, health and wellness, retail, and more.
- Showcase for innovation: Trends, concepts, and solutions that will shape the future of the sector.
- Global orientation: An international event, a benchmark for the Iberian Peninsula and Latin America.
- Professional networking: Strategic meetings to create high-value alliances and agreements.
- Connection with current demand: Spaces designed for key profiles in the hospitality sector.
Why should you visit GUEXT?
Expand your network
Discover new suppliers and customers, strengthen existing business relationships and maximize business opportunities.
Explore its wide range
Evaluate and personally verify the characteristics of the products and services offered by the main brands in the sector.
New business opportunities
Build and generate new commercial relationships: Initiate, continue or close purchase processes and orders in GUEXT.
Latest market trends
The GUEXT Forum focuses on content that drives development, promoting sustainability, innovation and technology in the industry.