The meeting point for hospitality sector professionals
GUEXT is the professional meeting that aims to serve the entire value chain as the main commercial and professional specialised instrument for boosting the hospitality industry.
Its second edition will be held at IFEMA MADRID, from 15 to 17 October 2026, a key date in the planning of investments by the professional demand and a privileged geographical location such as Madrid, to cover the Iberian Peninsula, European sphere of influence, Menorca region and Latam connection.
A space for marketing
GUEXT, The professional event tailored to the needs of the sector with the aim of becoming the benchmark commercial space in which to generate new business opportunities and connections with the entire value chain.
A wide range of specialised products and services
GUEXT will be attended by a complete range of specialised and innovative suppliers and services, aimed at profiles that make up the current demand in the hospitality sector, such as the world of accommodation, catering, distribution, consultancy, health and wellness, retail...
A showcase for innovation
GUEXT is the place to find out about new trends, innovations, and concepts that will mark the future of the hospitality sector.
A global and international orientation
GUEXT is born with a global character and international orientation with the aim of being the reference event for both the Iberian Peninsula and Latin America.
Why should you visit GUEXT?
Expand your network
Discover new suppliers and customers, strengthen existing business relationships and maximize business opportunities.
Explore its wide range
Evaluate and personally verify the characteristics of the products and services offered by the main brands in the sector.
New business opportunities
Build and generate new commercial relationships: Initiate, continue or close purchase processes and orders in GUEXT.
Latest market trends
The GUEXT Forum focuses on content that drives development, promoting sustainability, innovation and technology in the industry.