GUEXT 2026 drives global opportunities and launches International Buyers Programme
The International Exhibition of Suppliers and Services for the Hospitality Sector will host its second edition on 15 to 17 October this year.
The International Buyers Programme will include priority strategic markets with the focus on Europe, LATAM and North Africa.
GUEXT, the International Exhibition of Suppliers and Services for the Hospitality Sector, organised by IFEMA MADRID in partnership with FELAC (the Spanish Federation of Associations of Equipment Manufacturers for Hospitality, Institutional Catering, and Related Industries), has announced the launch of GUEXT Hosted Buyers from 15 to 17 October.
The International Guest Buyers Programme will connect exhibitors with buyers from priority markets like Europe, Latin America and North Africa with the aim of maximising business opportunities for companies participating in the exhibition.
At this second edition, GUEXT will use the programme to further its commitment to international growth, attracting strategic, highly-qualified profiles with the real capacity to make decisions – importers, distributors, key opinion leaders and specialised channels - with a real interest in growing their catalogues and establishing commercial agreements.
There will also be a busy agenda of pre-scheduled commercial meetings, offering opportunities to generate efficient contacts and supporting the export of products and services for the hospitality industry.
From 15 to 17 October, GUEXT 2026 will structure the exhibition across seven primary sectors - equipment and machinery; tableware; design and decoration; technology and digitalisation; coffee, tea, bakery, pastry and ice cream; logistics and packaging; and gym and spa - related to the hospitality industry and connected to the distribution network and the end customer, with the objective of serving as a specialised commercial and professional tool to boost the entire hospitality industry.