26 June 2023

Discover all the details of the FiturNext 2024 Challenge: how tourism can help revitalize territories

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FiturNext, the FITUR Observatory in charge of analyzing good tourism practices in terms of sustainability, is heading towards its fifth edition, dedicated to tourism as an agent of positive change in the alleviation of depopulation.

The Challenge of this 2024 edition is aligned with the Sustainable Development Goals of the United Nations with the aim of reducing inequalities and promoting local economic development of the territory. The initiatives framed in this area, can sign up in this online form until August 31. All the initiatives will be analyzed according to the criteria of a replicability and impact barometer, 9 will be selected and 3 will be awarded during the International Tourism Fair (FITUR) in 2024.

How is the contribution of initiatives to the Challenge analyzed?

The following impact indicators will help measure the contribution of the projects to understand their positive impact:

  • Visitor growth: Analysis of the increase of people visiting the destination, key to start a revitalization process.
  • Increase in tourism services: The increase in visitors stimulates the creation of new opportunities and services to meet the demand.
  • Increased connectivity: These aforementioned indicators lead to improvements in territorial connectivity, both in transportation and communication.
  • Number of new businesses created: More demand, more business offers in the tourism sector as well as in other areas.
  • Commerce: Increase in commercial activities in the territory and its surroundings.
  • Employment: The increase in new services, businesses, connectivity and commerce brings new job opportunities to the territory and helps to lower the unemployment rate.
  • Population growth: Attraction of new inhabitants as a result of the previous indicators.
  • Increase of children in the territory (annual ratio): Natural population increase in the destination, both in number of children and young people, which strengthens the future of the territory.
  • Increase of basic services (schools, health centers, pharmacies...): The new commercial activities and the new inhabitants generate the increase of basic services that cover the needs of the population.

FiturNext 2024 is already underway

Apart from the search for initiatives, the Observatory organized a webinar on June 14 to kick off the fifth edition. Antonia Varela, director of the Starlight Foundation, winning initiative of the first edition of FiturNext, Alberto Pordomingo, co-founder of Apadrina un Olivo, also winning initiative of 2020, and Gemma Roselló, founder of Sentir El Alto Tajo, finalist project of the third edition, were the protagonists of the meeting that had as main focus the Challenge 2024 and how rural areas can enhance destinations through their tourism offerings. In this link you can watch the webinar again.

Don't miss out on the details on FITUR's social networks!