On 10 February, the Intergift, Bisutex and MadridJoya fairs closed at IFEMA with the participation of 1,200 companies and brands, and the attendance of 41,013 trade visitors from 77 countries.
International visitors grew by 20% compared to the previous year.
The presence of decorators, architects, interior designers and designers was constant over the five days the fairs were held, underlining their positioning as fashion and trend forums.
Successful International Buyers Programme, in which more than 400 Large-Scale Buyers from 50 countries participated, which contributed to the promotion, revitalisation and internationalisation of the participating companies.
Visitor profile information by activity for the previous edition:
- Decorators and architects: 18.8%
- Decoration store 16.9%
- Gift shops: 14.3%
- Bazaar: 9.4%
- Concept store: 6.1%
- Online store: 5.6%
- Others: 28.8%
Impacts on social media:
- Facebook followers: 29,812
- Twitter followers: 3,626
- Instagram followers: 9,474
- Facebook views: 65,756
- Twitter views: 13,300
- Likes on Instagram (during the fair): 6,651