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The regulation of the sustainable mobility ecosystem in a context of digital transformation and normalisation of relations between its leading actors, at the Global Mobility Call

Institutional, business, academic and social representatives come together at the Global Mobility Call, to put forward solutions for a new, more sustainable mobility. The event will bring together the principal international leaders in the sphere of mobility from the 14th to the 16th of June 2022 at the Recinto Ferial de IFEMA MADRID.

08 Jun 2022

The development of sustainable mobility has opened up new relations between different economic, institutional, academic and social actors under regulatory schemes which make it possible to construct better business models and models for the transformation of the value chains, and those issues will be addressed at the Global Mobility Call, the congress organised by IFEMA MADRID and Smobhub, from the 14th to the 16th of June.

From Madrid, the event seeks to lead the sustainable mobility ecosystem and to contribute to the economic recovery and energy resilience necessary in the current urgent circumstances in Europe. Its holistic approach makes it possible for all those interconnected sectors to advance towards the ultimate goal, which is none other than to ensure that sustainable mobility has positive social, economic and environmental impacts.

Across the three days of the Global Mobility Call, experts and leaders in that ecosystem will talk about the regulation of the new mobility in the context of the digital transformation and the normalisation of relations between the leading actors in the sustainable mobility ecosystem.

The themes addressed will include mobility as a right for all citizens, the normalisation of access to infrastructure and natural resources for a sustainable future, and the establishment of new contractual relations between providers and users of mobility services.

One  of the most noteworthy discussions related to those themes is that which will take place on the 15th of June within the Economic Development and Regulation forum, entitled “The new legal relations between actors in the sustainable mobility ecosystem. Mobility as a right”, with the participation of José Ramón Couso, CEO of Ceca Magán Abogados; Jordi Hereu, CEO of Indencity; Jesús Mardomingo, lawyer and partner of Dentons and lecturer at the IEB; Rafael Ariño, lawyer and partner with Ceca Magán Abogados; and Ana Ariño, country manager of Bird in Spain.

On the 15th of June, the Sustainable Transportation of People and Goods forum will include the conference entitled “Transport as a factor in territorial, social and environmental cohesion”, with the participation of Rubén Leonor, RENFE Strategy and Quality Manager; Gabriel Castañares, Head of Policy Levers for Fulfilment of the 2030 Agenda of the Ministry of Social Rights and the 2030 Agenda; and Inmaculada Gutiérrez, RENFE International Business Manager.

Within the Society of the Future forum, on the 16th of June, the conference entitled “Safe mobility: a social, technological and regulatory challenge” will be held, with the participation of Pere Navarro, Head of the Traffic Department (DGT); Jesús Monclús González, director of the Highway Safety and Prevention Division of the Mapfre Foundation; Gregorio Serrano López, senior advisor on Sustainable, Safe and Connected Mobility at E&Y España; Patrick Mallejack, secretary-general of PIACR-World Road Association; and Miguel Caso Flórez, Technical Director of PIARC.

On that same day, the conference entitled “WWF: One Planet Cities – Sustainable Mobility in Harmony with Nature” will take place,  with the participation of Paula Alexandra Rodríguez, a specialist in sustainable cities with WWF Colombia; Diego Portugal del Pino, consultant on Solutions Based on Nature at WWF International; and Eva Hernández Herrero, leader of the WWF’s Living European Rivers initiative.