Pablo Alonso: For Ecoforest, C&R 2025 is the great showcase for the sector in Southern Europe
The marketing Director assures that "C&R 2025 is the meeting point for distributors, engineering companies, installers and developers and a strategic opportunity to reinforce our position as a benchmark in renewable air conditioning".
Which air conditioning solutions does Ecoforest use?
At Ecoforest, our raison d'être is based on transforming the energy paradigm, by opting for renewable, efficient and planet-friendly air-conditioning solutions. We are pioneers in geothermal heat pumps with inverter technology and aerothermal with propane, technologies that allow heating, cooling and DHW (domestic hot water) production with minimum energy consumption and a near-zero carbon footprint, as well as an advanced technological touch
We contribute to the development of a more sustainable society by reducing dependence on fossil fuels, helping to achieve building decarbonisation targets and promoting affordable and smart air conditioning. In addition, we empower our customers and partners with quality technical training, digital tools and professional support, so that their experience with Ecoforest goes beyond the product.
What are your star products?
Our star products are ecoGEO+ geothermal heat pumps, the first geothermal pumps with natural refrigerant and inverter technology in the world; ecoAIR+ aerothermal heat pumps, with natural refrigerant, versatility, low consumption and hybrid solutions with solar energy or biomass; and pellet cookers and boilers, with automatic regulation and unique design, being the first European manufacturer.
Additionally, we offer digital platforms so that our installers have full control of all their installations and the customer can control their air conditioning from anywhere; integration with photovoltaics, allowing energy storage during times of photovoltaic surplus; specialised technical training for installers, engineering companies and SATs; and pre-sales tools with energy calculation, return simulators and project support. All of this is backed up by first-class technical service and a culture of constant innovation.
How important is your company's participation in C&R 2025 and what innovations will you be presenting at the event?
The C&R 2025 fair is for us the great showcase of the sector in Southern Europe, with Spain undoubtedly standing out as one of our main markets. It is the meeting point for distributors, engineering companies, installers and developers, and a strategic opportunity to reinforce our position as a benchmark in renewable air conditioning.
This year, we will present the new generation of ecoGEO+ PRO heat pumps; the new generation of ecoAIR+ PRO, which now includes HTR so we can produce DHW and swimming pool heating practically free of charge; and improvements in connectivity with the new easynet.
Participating in C&R is not only about showcasing products, but also about sharing vision, creating synergies and building a more conscious industry.
In your opinion, what trends will shape the future of the sector?
Three trends will lead the way. Firstly, the digitisation of the technical service and installation. It is no longer enough to have a good heat pump, you have to know how to connect, configure and optimise it. On the other hand, total energy integration: solar self-consumption, thermal storage and hybrid systems. We do not sell heat pumps, we sell intelligent energy systems that adapt to the installations. Thirdly, stabilising the market. We need to give stability to the market. Heat pumps are the future, but also the present and the past, as it is a technology that has proven its worth for more than 40 years. We must have more restrictive regulations on fossil fuels and facilitate the entry of this type of much more efficient and renewable technologies. Our commitment is not only technological, but also human and educational.