IFEMA MADRID unites the entire value chain of the energy transition
The International Week of Electrification and Decarbonisation, comprising GENERA and MATELEC, alongside C&R, commences November 18-20, 2025, featuring an opening ceremony on November 19 presided over by the Secretary of State for Energy. IFEMA MADRID champions the convergence of these three trade fairs to promote electrification, energy efficiency, and decarbonisation, unifying renewables, the electricity industry, and the air conditioning and refrigeration sectors.
IFEMA MADRID launches the International Air Conditioning and Refrigeration Exhibition (C&R) and the International Week of Electrification and Decarbonisation, featuring GENERA and MATELEC. This key week consolidates the entire value chain of the energy transition: renewable generation, electrification, electrical installations, air conditioning, refrigeration, storage, and electric mobility.
C&R (International Air Conditioning and Refrigeration Exhibition) brings together manufacturers and distributors of HVAC, heat pumps, industrial refrigeration, ventilation, and thermal efficiency solutions. As a biennial event hosting more than 400 participating companies, it showcases the progress of an industry defined by its technological innovation, sustainability, and energy efficiency. Featuring a full technical agenda, the event addresses main challenges such as regulation and control, data centre air conditioning systems, and the future of air conditioning in architecture, alongside workshops and lectures within the framework of the New Talents initiative.
The International Week of Electrification and Decarbonisation, featuring GENERA (supported by IDAE) and MATELEC, showcases the latest offerings from more than 800 leading brands, positioning itself as the benchmark platform for renewable energies, energy efficiency, self-consumption, storage, and electrical installations. Its focus is the integration of renewables into the grid and the development of advanced solutions for demand management, promoting the digitalisation and flexibility of the Spanish electricity system driven by the electricity and electronics industry.
In addition, both fairs feature an ambitious programme of activities to promote electrification and decarbonisation through specialized spaces such as the Global Forum (the programme's central axis), the Installer's World, the Genera Solar Forum, the North Convention Centre, the KNX Forum, and the CAE's Forum.
Macroeconomic and Energy Context of the Trade Fair Convergence
The celebration of C&R in conjunction with the International Week of Electrification and Decarbonisation comes at a time of relevance for the energy, electrical installation, and HVAC sectors. According to National Statistics Institute (INE) data, the Spanish economy recorded growth of 0.6% in the third quarter of 2025 compared to the previous quarter, maintaining a favourable scenario for domestic demand and investment. This dynamism supports activity in construction, installations, and industry, sectors directly linked to these fairs.
At the sector level, the market for electrical installations and assemblies showed a turnover of approximately €20.9 billion in 2024, consolidating a large domestic market for new construction, refurbishment, and maintenance linked to electrification and HVAC activities, according to DBK. This places installers and manufacturers at the centre of the energy transition value chain.
Meanwhile, the electrical equipment and network solutions segment recorded steady growth during 2024, with demand projected to increase due to the expansion of smart grids and switchboard upgrades. This dynamic reinforces the presence of manufacturers and distributors at MATELEC, consolidating the fair as a benchmark for the electrical supply chain.
Furthermore, the link between energy efficiency and advanced air-conditioning highlights the growing demand for efficient HVAC solutions and the replacement of conventional thermal systems with less energy-intensive alternatives. These trends reinforce the role of C&R as a strategic platform for manufacturers, distributors, and installers seeking to respond to the technological and regulatory evolution of a sector with a turnover of around €2 billion, according to AFEC (Association of Air Conditioning Equipment Manufacturers).
Overall, the macroeconomic and sectoral context confirms the strategy of uniting GENERA, MATELEC, and C&R in a joint event: a space where investment, professional demand, and the technological innovation necessary to advance the electrification, energy efficiency, and decarbonisation of the Spanish economy converge.
For further information on GENERA , MATELEC and C&R, visit the official websites.