Alejandro Arola
President of Arola Aduanas
Speakers
Alicia Sánchez
Commercial Counsellor at the Spanish Commercial Office in Mexico
Antonio Khalaf
Director General de Circana Spain
Antonio Font Soler
General Manager Euromadi Ibérica
Antonio Prada
Head of Food Safety and Quality Department, Lidl Spain
Dolores Ruiz
Global Head of Contract Logistics Business Unit and member of Tiba's Management Committee
Laureano Turienzo
CEO of Retail N1 and President of the Círculo Iberoamericano del Retail and the Spanish Retail Association
María Naranjo Crespo
Director of Food Industry at ICEX
Nahuel Pianarosa
Commercial Manager at Retail S.A at Grupo Vierci
Javier Castillo
Senior Director, Private Brands Lead at Walmart Mexico
Eva Pinillos
Communication Director Madrid, Mercadona
Rafael Aguilera
Director General of UNO, Spanish Logistics and Transport Business Association
Roberto Pascual
General Director of DHL Supply Chain Iberia
The meeting point to connect with industry leaders
The congress, organised by Alimarket, will host a full program of presentations on the private label ecosystem, which will provide the keys to understanding the latest trends in the private label market and future opportunities. It will address factors such as:
- Analysis of key strategies for private brand development and management: market positioning, differentiation, customer loyalty.
- Innovation management: how innovation can be a key differentiator in the development of private brands, from the conception of new products to their commercialization at the point of sale.
- Manufacturer-distributor relationship: effective collaboration between retailers and suppliers is critical to the success of private brands.
- Efficient and flexible management and importance of the supply chain from production to logistics and distribution.
- Customer and business intelligence: how pricing strategies impact brand profitability, cost structure, supplier negotiations and consumer expectations.
- Analysis of emerging trends in the private label market, including product customization, technology impact and consumer expectations.
FAQS
The Congress is strictly for professionals in the fast-moving consumer goods (FMCG) sector, particularly those involved in:
- Modern retail and distribution channels (food and non-food)
- Private label manufacturers and inter-suppliers
- Logistics operators, consultants, purchasing and strategy managers
- Supermarkets, hypermarkets, specialty stores and e-commerce
- Sustainability, innovation, packaging, R&D and marketing professionals
- The Congress features a specialized program of keynote sessions and round tables targeted at qualified professionals.
- The trade show area is open to accredited professional visitors but does not include access to the Congress, unless the individual has a valid congress pass.
There are two registration options:
- Direct purchase of a congress pass via IFEMA MADRID’s official registration platform.
- Use of a validated invitation code, issued by an exhibitor, sponsor, or other authorized entity.
All registrations are digital, personal and non-transferable. No printed tickets will be issued and no onsite sales are available.
The congress pass provides:
- Access to all sessions of the Congress (subject to capacity)
- Access to the trade show area
- Admission to authorized special sessions
- Eligibility to attend private events (if an additional invitation is presented)
Yes. Access to the trade show area is available via other professional credentials such as:
- Exhibitor
- Hosted buyer
- Accredited professional visitor
- Accredited press
- Congress speaker
These access types are also managed via the official registration platform and do not grant access to the Congress, unless explicitly authorized.
- Invitation codes are unique, nominative and must be linked to a valid email address.
- They must be redeemed exclusively through the official registration platform.
- Misuse (e.g., sharing, forwarding, duplicating) will result in automatic cancellation of the pass without replacement.
It depends on the type of code:
- Exhibitor-issued codes must be redeemed no later than September 20, 2025. After this date, they will be deactivated and cannot be used, regardless of when they were received.
- Codes issued to other groups (sponsors, collaborators, institutional guests, speakers) will follow specific deadlines communicated directly by the organizers.
The code will no longer be valid, and you will not be able to register.
No exceptions will be made, as this rule ensures capacity planning and operational efficiency.
No. All registrations are subject to professional profile validation by the organizers.
IFEMA MADRID and Alimarket may deny or revoke a pass at any time if the registrant does not meet the eligibility criteria.
No. All invitation codes and passes are strictly personal and non-transferable.
Registration and invitation redemption may be closed early once the authorized capacity has been reached.
Holding an unused code does not guarantee access if it was not redeemed in time.
To access these events, you must:
- Hold a valid pass issued via official channels (congress attendee, exhibitor, sponsor, hosted buyer, professional visitor, speaker or accredited media)
- Present the specific invitation for the private event upon entry
Please note: the private event invitation does not grant access to the full Congress program.
Your data will be processed in compliance with EU Regulation 2016/679 (GDPR) and Spanish Law 3/2018.
It will be used exclusively for Congress registration, access control and official communications.
Data will not be shared with third parties beyond IFEMA MADRID and Alimarket, as co-organizers of the event.
- Before the event: contact the organizers at [email protected]
- During the event: visit the Congress Help Desk, located in the Congress area, for real-time assistance and program updates.
Important Notice
Attendance at the Congress—whether through direct registration or by invitation—involves knowing the information of Attendance and Participation issued by the organizers.
All participants are advised to review this information carefully prior to completing their registration or attending the event, as they include essential provisions on access, professional validation, capacity management, invitation usage, and other operational conditions.
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