Private Label Congress

The congress, organised by Alimarket, will host a full program of presentations on the private label ecosystem, which will provide the keys to understanding the latest trends in the private label market and future opportunities. It will address factors such as:

• Analysis of key strategies for private brand development and management: market positioning, differentiation, customer loyalty.
• Innovation management: how innovation can be a key differentiator in the development of private brands, from the conception of new products to their commercialization at the point of sale.
• Manufacturer-distributor relationship: effective collaboration between retailers and suppliers is critical to the success of private brands.
• Efficient and flexible management and importance of the supply chain from production to logistics and distribution.
• Customer and business intelligence: how pricing strategies impact brand profitability, cost structure, supplier negotiations and consumer expectations.
• Analysis of emerging trends in the private label market, including product customization, technology impact and consumer expectations.