Food
PRIVEL: Where your products find the best partners
PRIVEL, the best brands need the best partners
Privel, the new trade fair that becomes the meeting point for private label manufacturers and retailers.
This event was created with the aim of serving as a business platform to promote the formation of strategic alliances between private label manufacturers and retailers, establishing connections that will enhance the supply of exclusive, high quality products.
Privel, organised by IFEMA MADRID and with Alimarket as the main partner, represents a key opportunity to highlight the great potential of Spanish companies in the private label market and to create new business opportunities in LATAM and other international markets.
What is PRIVEL?
PRIVEL is the first trade fair for the private label industry in Spanish-speaking countries. Organised in collaboration with ALIMARKET, PRIVEL aims to serve as a commercial tool and meeting point between manufacturers and suppliers of the private label industry and retailers, both national and international.
PRIVEL will hold its first edition at IFEMA MADRID on 5 and 6 November 2025. A space of commercial opportunities for the national and international market, where retailers and manufacturers can build long-term strategic business relationships.
In its first edition, the new PRIVEL fair will feature three main blocks of content oriented towards business, knowledge and innovation:
EXHIBITIVE AREA - in a participation format that minimises investment and maximises ROI with different turnkey participation modalities.
FIRST PRIVATE BRAND PRIVATE CONGRESS - will be the centre of private industry knowledge, organised and supported by ALIMARKET.
AREA B2B MEETINGS - a programme of buyers and b2b meetings with the main national and international retailers, with a special focus on the LATAM market.
A specialized and innovative offer
Privel will bring together a wide variety of sectors specialising in the retail brand, grouped in two main exhibition areas
Non food
First PRIVEL Private Label Congress organised by ALIMARKET
Privel will host a large specialized congress organized by Alimarket, which will serve as a reference point to discover how some of the main leaders of the sector face the challenges presented by this market.
A program of conferences on crucial topics such as brand strategies, category management, logistical challenges, consumer habits, presentation of success stories or demonstrations of sales strategies.
Partner
