PRIVEL: The big event for the private label market
PRIVEL, the new professional gathering for private label brands, will be held at IFEMA MADRID from November 4 to 5, 2026, establishing itself as the benchmark for private label manufacturers and retailers seeking to forge strategic alliances and develop high-quality products.
Organized by IFEMA MADRID and with Alimarket as its main partner, this event was created with the aim of promoting the role of Spanish companies in the private label market and opening up opportunities to new international destinations, especially in Latin America.
Over two days, attendees will have access to a unique space for networking, innovation, and commercial expansion, positioning PRIVEL as the must-attend event for those who want to lead the future of the sector.
What can you find as an exhibitor?
- Private label producers: companies that offer private label products and wish to expand their presence in international markets. The diversity of products ranges from food and beverages to drugstore and hygiene, among others.
- Food-based Distributors, Specialists and Buying Centres
- Packaging and Design companies offering innovative and sustainable solutions for the packaging of private label products.
- Providers of logistics services, technology and key ingredients for private label production.
- Consultants and Specialists on market trends, international regulations and new market entry strategies.
What can you find as a visitor?
- International Retailers and Distributors interested in introducing or expanding their offer of Spanish products.
- Supermarket and Hypermarket chains looking for innovations, new products and direct supply agreements with producers.
- Discount Stores and Department Stores looking for high quality and good value products to offer a competitive alternative to traditional brands.
- Importers and Exporters who wish to establish commercial connections between Spain and international markets.
- Sales Agents and Consultants who represent several brands and are looking to expand their portfolio with Spanish private label products.
¿Why should you visit PRIVEL?
Expand your network
Discover new suppliers and customers, strengthen existing business relationships and maximize business opportunities.
Explore its wide range
Evaluate and personally verify the characteristics of the products and services offered by the main brands in the sector.
New business opportunities
Build and generate new business relationships: Explore business opportunities with key players in the food industry and establish strategic alliances with professionals.
Latest market trends
The PRIVEL congress focuses on content that drives internationalization, innovation and sustainable development of the sector.