PRIVEL 2025 opens tomorrow its first edition with 269 exhibitors and 300 buyers from 27 countries
The new trade fair for the private label industry will be held on 5 and 6 November in Hall 7 of IFEMA MADRID, consolidating Madrid as an international FMCG hub. PRIVEL 2025 will be inaugurated by Óscar Romera, Director of Economy, Commerce and Consumer Affairs (Madrid City Council).
In a context of sustained growth in the private label sector, driven by the search for value and growing consumer confidence, PRIVEL 2025, the first trade fair dedicated to the private label industry, opens its doors tomorrow. On 5 and 6 November, Hall 7 of IFEMA MADRID will host 269 exhibitors, more than 300 high-profile buyers from 27 countries, and the 1st PRIVEL Private Brand Congress, consolidating Madrid’s position as an international hub for consumer goods.
These figures reflect not only the industry’s need for a dedicated space where manufacturers and retailers can create business opportunities and anticipate market trends, but also Spain’s global leadership in private label consumption, development, innovation, and exports.
Exhibition area tailored to the needs of each private label segment
With 269 exhibitors, the exhibition offer reflects the diversity of the sector and is structured into two main areas: Food (62%), bringing together companies from the food and beverage sector; and Non-Food (38%), featuring personal care, cleaning, and household products. The exhibition area is therefore designed to meet the needs of each segment, enabling both leading and emerging companies to showcase their products and services to retailers and key purchasing decision-makers.
In the Food area, highlights include the participation of companies such as Quesos El Pastor Hijos de Salvador, Nauterra, Grupo Haricaman, Embutidos Monells, Juver Alimentación, Dulca, Elgorriaga, Dulces y Conservas Helios, and Damm Global, among many others. In the Non-Food area, professionals will find companies such as Química del Centro, Persán, Lascaray, Laboratorios Vinfer, and Tetra Pak.
The Fundación Banco de Alimentos de Madrid will collaborate with PRIVEL by organising, with the help of volunteers, the collection of products exhibited during the fair for later donation.
PRIVEL, a strategic gateway to internationalisation through its B2B Programme
Complementing the exhibition area, a key component of PRIVEL 2025 is its International Buyers Programme, which will bring together more than 300 retail professionals from 27 countries. This programme will facilitate B2B meetings between exhibitors and both national and international retailers, with a special focus on Latin America. It will thus connect key decision-makers at a crucial moment for the expansion of private labels and promote access to new markets.
The programme confirms the participation of major retailers including: Alcampo (Spain), Aldi (Spain), Auto Mercado (Costa Rica), Bon Área (Spain), Cencosud (Argentina), Centro Nacional Cuesta (Dominican Republic), Cevital (Algeria), Colruyt (Belgium), Corporación Favorita (Ecuador), COTO (Argentina), Dagab (Sweden), Dagrofa (Denmark), D1 (Colombia), DIA (Spain), EMD AG (Switzerland), Eroski (Spain), Espol (Chile), Euromadi (Spain), Francap (France), Grupo Ramos (Dominican Republic), GTA - Grupo de Tiendas Asociadas (Guatemala), Hipermaxi (Bolivia), IFA (Spain), Lidl (Spain), Markant (Germany), Marjane (Morocco), Retail, S.A. (Paraguay), Selex (Italy), SMU (Chile), Spain Japan Market (Spain - Japan), Súper Aki (Mexico), Supermercados Gama (Venezuela), Supermercados Peruanos (Peru), Superunie (Netherlands), Tottus del Grupo Falabella (Chile), Unide (Spain), Unimarc SMU (Chile), United Nordic Inc AB (Sweden), and Walmart (Mexico).
1st PRIVEL Private Brand Congress: a leading forum for knowledge and debate
Organised by Alimarket, the Congress will become the main space for knowledge sharing and debate within the sector. Sponsored by Circana, LPR, VINFER Laboratorios, and Tosca, it will feature a comprehensive programme of expert presentations on the private label ecosystem, offering key insights into the latest trends in the private label market and future opportunities.
Key topics will include analysis of strategies for private brand development and management; how innovation can serve as a differentiator in private brand development, from product conception to in-store marketing; the dynamics of manufacturer–retailer relationships; supply chain management and its importance; commercial and customer intelligence, including pricing strategies and cost structures; and analysis of emerging trends to ensure private brands meet consumer expectations.
PRIVEL will also feature a VIP Lounge sponsored by ZUMMO and WMF, conceived as an exclusive space for networking among exhibitors, buyers, and speakers.
This first edition combines three core elements: an exhibition area bringing together leading and emerging manufacturers; an international B2B meetings programme designed to generate business opportunities with a special focus on Latin America and the Mediterranean region; and the 1st PRIVEL Private Brand Congress, organised by Alimarket.
PRIVEL 2025 has been created as a strategic meeting point for the private label industry, reinforcing IFEMA MADRID’s role as a platform for business, innovation, and international projection.