MOTORTEC Strengthens Its European Dimension by Joining EGEA as a Sponsor
The collaboration reinforces the trade fair’s international positioning and creates new business, knowledge-sharing and networking opportunities for manufacturers, distributors and industry professionals.
MOTORTEC joins the European Garage Equipment Association to strengthen connections between the Iberian aftermarket and the European garage equipment ecosystem.
MOTORTEC, the leading automotive industry and aftermarket trade fair in Southern Europe organized by IFEMA MADRID, has taken a further step in its internationalization strategy by joining EGEA (European Garage Equipment Association) as a sponsor. EGEA is the European organization representing manufacturers and importers of garage equipment, tools and technologies for vehicle repair, maintenance and technical inspection workshops.
This collaboration strengthens ties between MOTORTEC and one of the sector’s leading European organizations, consolidating the trade fair’s role as a key meeting point for the Iberian market and a gateway to the international garage equipment ecosystem.
EGEA (European Garage Equipment Association) is the European trade association and political representative in Brussels for manufacturers of tools and equipment used in vehicle repair, maintenance and technical inspection. The association plays an integral role in supporting the automotive industry's value chain.
A Partnership to Create New Opportunities
Through this agreement, MOTORTEC enhances its ability to connect exhibitors and professional visitors with the trends, technologies and challenges shaping the future of the European workshop industry.
The collaboration will facilitate the exchange of specialist knowledge, the development of joint initiatives and the strengthening of relationships among manufacturers, distributors, associations and service providers linked to the aftermarket sector.
It will also expand international visibility opportunities for companies participating in MOTORTEC, supporting the development of strategic business contacts and new growth opportunities across European markets.
“Joining EGEA as a sponsor marks another milestone in MOTORTEC’s internationalisation strategy. We are committed to providing our exhibitors with access to new business opportunities, specialised industry knowledge and high-value contacts within the European garage equipment ecosystem,” said David Moneo, Director of MOTORTEC.
Greater Knowledge to Support the Transformation of the Garage Sector
The collaboration with EGEA will provide the Spanish aftermarket industry with valuable insight into European regulatory developments, standardisation processes and innovations that will shape the future of the garage equipment market.
The partnership will also foster the development of specialised content, industry forums and international networking activities, further strengthening MOTORTEC's value proposition for the entire aftermarket value chain.
Strengthening International Reach
MOTORTEC’s incorporation as an EGEA sponsor forms part of the trade fair’s strategy to continue expanding its network of international partnerships and consolidating its position as one of Europe’s leading automotive aftermarket events.
Through this agreement, both organisations are combining their strengths to drive competitiveness, innovation and cooperation across the industry, contributing to the development of a more technological, connected and international aftermarket sector.