What is MadridJoya?

The major trade fair for jewellery and watches organised by IFEMA MADRID.

Madridjoya is the main instrument for the dissemination of trends and novelties in the jewellery and watchmaking sector in Spain. Organised by IFEMA MADRID, it is held twice a year, adapting to the consumption of the fashion world and the diversity of products demanded for each season, Christmas with elegant proposals and timeless lines as opposed to the colourful spring-summer proposals, focused on events. Its extensive catalogue of exhibitors includes emerging companies and international leading brands. With a clear commitment to the future of the sector, Madridjoya offers activities and content focused on development, promoting training, digitalisation, innovation and sustainability.

What is Madridjoya?

woman with jewelry on display


Madridjoya is the place chosen by companies in the jewellery and watchmaking sectors to present their latest proposals for the seasons Spring-Summer and Christmas. An event that makes the brilliance of jewellery tangible, fusing tradition and modernity to highlight the passion of a craft that has evolved over the centuries.
The high quality of the materials and the design of the collections are its hallmarks. Its offer includes a wide range of products from the latest collections of gold and silver jewellery, goldsmith's work in silver, watches, precious stones, fine and pearls, related industries, machinery, couture and cases.

Exhibitor showing jewelry.


Madridjoya is an essential commercial tool for the national and international marketing of jewellery and watch collections. It is held twice a year, which makes it possible to adapt to consumer and sales campaigns.
It is the meeting point for professionals in the jewellery, watch and related industries, where they can build up business relationships and open up new business opportunities.

woman with earrings


MADRIDJOYA offers development-focused content promoting digitalisation, innovation and sustainability, and supporting young designers. The extensive programme of activities seeks to reflect the latest trends, current and future challenges in the sector. The programme includes the FORO IMAGEN, the training space ART & TALENT and the MADRIDJOYA Catwalk, a stage where emerging and established brands from the sector showcase their latest designs and novelties.
In addition, MADRIDJOYA has the digital support of the LIVE Connect platform that keeps the community of professional visitors and exhibitors connected, as well as all the contents, beyond the celebration of the on-site fair.

Two gold rings


Madridjoya promotes entrepreneurship in the sector, annually rewarding and supporting new designers and emerging companies that need a platform to reach the trade, through its Madridjoya Designers competition, aimed at new brands and designers with innovative proposals.
In addition, the Madridjoya Minis have established themselves as a key reference point for new creators seeking to position themselves in the market, collections full of craftsmanship and artistic innovation.

Woman with gold necklace and rings


The simultaneous holding of the Madridjoya, Intergift, Bisutex and MOMAD trade fairs offers the most diverse and up-to-date offer in the sectors of jewellery, watches, costume jewellery, accessories, decoration, gifts, furniture, fashion, footwear and accessories.
It is a great event for the Lifestyle sector, which generates significant commercial activity, a multitude of synergies and new business opportunities.

Why Visit MadridJoya

Reasons to visit MADRIDJOYA

  • To learn about the commercial offer, the latest trends and innovative solutions offered by the sector.
  • To articulate supply and demand with the aim of initiating and/or concluding purchasing processes with the sales channel present at the fair.
  • Find new suppliers and strengthen relations with current ones.
  • Formalise distribution agreements and establish commercial links.
  • Obtain the necessary information to evaluate the possibility of future participation as an exhibitor.