Why Exhibit?

Header image Madrid Joya

Why exhibit?

MADRIDJOYA is the gift and fashion jewellery industry’s most comprehensive sales, promotion and marketing tool, featuring an enormous range of accessories and the latest fashion trends, and combines the full range of sales and marketing activities and excellent value for money to reach your customers quickly and effectively.

Get all of these advantages available at the trade fair:

  • Sales:
    Start, continue or close sales processes with the distribution channel present at the fair.
    Generate and/or add new contacts to your database which could lead to sales.
  • Business Contacts:
    Attend to and serve current customers and suppliers.
    Vertically exploit the distribution channel and cross sales.
    Generate customer loyalty in our product.
    Launch innovations and strategies, gathering customer opinions.
    Win back customers.
  • Distribution channel:
    Identify and attract new partners and distributors from around the world.
    Provide coverage for and serve current customers and suppliers.
    Build and publicise a specific image to facilitate future agreements.
    Bring new investors on board.
    Develop and open new markets.
  • Market studies:
    Test new products and services.
    Test marketing campaigns.
    Test brand image and perceptions
    Brand positioning:
    Create and/or reinforce brand awareness.
    Position and/or reposition the brand.
    Perform demonstrations and presentations to customers.
  • Media:
    Generate media coverage and sufficient new developments to attract the news media.
    Continue to maintain good relations with editors and journalists.

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