What is MCE?

Futuristic vehicle and road.

MCE is more than a showcase: it’s an Experience

Madrid Car Experience is much more than a showcase.  The new era in mobility needs a meeting point where you can find the car of your dreams.

Here you can connect with the brands, see the latest modelstest drive them, discover new technologies, new operators, get answers to your questions, experience them, choose, and make an informed purchase decision.

This is what Madrid Car Experience is all about: a place where you can get in the driver’s seat for this fascinating trip through the different alternatives for the mobility of today and the future.

One hand holding a steering wheel and one hand navigating the car's central computer.

Reasons to visit Madrid Car Experience

Come, Find out, Try out and Buy

  • Take advantage of the largest offer of models gathered in one place.
  • Get to know the novelties of the exhibiting brands.
  • Drive and discover the latest models.
  • Explore new mobility solutions.
  • Get closer to the reality of connected, shared, electric and autonomous mobility.
  • Try electric vehicles. Learn about the advantages and disadvantages.
  • Learn about low or zero-emission models.
  • Delight yourself with a diverse and delicious gastronomic offer of food trucks and culinary options to suit all tastes.
  • Enjoy live music and live an experience for the whole family with activities for the little ones and entertainment that guarantees a fun-filled day for everyone.
One hand holding a steering wheel and one hand navigating the car's central computer.


Discover the opportunity for your brand at MCE. The perfect platform to present your new models, enhance your brand with special actions and reach more than 120,000 people. A show that exudes authenticity and innovation, captivating motor and automotive design enthusiasts. Don't miss this unique opportunity to boost your sales, connecting with outstanding leaders in the automotive industry, specialized professionals and potential customers.

its fun


A unique fusion of emotions, live music and entertainment. MCE is the place to showcase your latest innovations in a vibrant environment, where the excitement of cars and the experience of live music combine to create a unique atmosphere. Be part of an event that redefines the experience for car and music lovers.

its fun


A complete experience where the excitement for the cars is combined with a unique culinary experience. High quality food trucks will be present, offering a wide variety of options to satisfy all palates.

its fun


At the epicenter where engineering and innovation converge to forge an unparalleled experience. An environment dedicated to exploring the latest high-tech additions and mobility solutions that are redefining the way we connect with our vehicles. Discover the most advanced accessories and witness how technology transforms driving to an unprecedented level.