Personalization turns gifting into a unique and emotional experience
Personalization has become the cornerstone of the new consumer: unique, memorable, and meaningful gifts that offer added value and connect with each person's identity.
In a context where consumers seek authentic emotions and options that reflect their identity, personalization has established itself as one of the strongest trends in the gift sector this season. It’s no longer just about giving an object; the true value of a gift lies in its ability to turn into a personal and meaningful memory.
An added value that makes the difference
Today’s buyers—especially younger audiences—want to feel like active participants in the creative process. Choosing a color, adding a name, incorporating a unique illustration, or designing a custom piece from scratch transforms the act of gifting into a more emotional and engaging experience.
The ability to adapt a product to the recipient’s preferences and personality creates a unique bond between brand and customer, fostering not only immediate satisfaction but also long-term loyalty. From corporate gifts that communicate a brand’s identity to wedding favors, birthday presents, or anniversary details with special messages, personalization has expanded into practically every product category.
Technology and craftsmanship: an unbeatable combination
The personalized gift trend is driven not only by emotional value but also by technological innovation. 3D printing, laser engraving, digital design tools, and on-demand in-store customization enable the creation of exclusive products without sacrificing efficiency.
At the same time, craftsmanship plays a significant role. Handmade pieces, original illustrations, and small-batch creations gain prominence by offering authenticity and a valued artistic touch.
The most in-demand items include personalized stationery and décor, such as prints, planners, and diaries. In accessories, pieces with initials or engraved details stand out—perfect for celebrations or personal milestones. Experiential gifts, where customers help create the final design, are also growing. This versatility allows retailers to offer differentiated proposals year-round, with strong peaks during key moments such as Christmas, Mother’s Day, and Valentine’s Day.
From February 4 to 7 at IFEMA MADRID, Intergift is preparing to offer the sector a unique edition, with a high-quality showcase and a renewed format that will reinforce its position as a major international meeting point.