Artesavi: tradition, emotion and quality in the world of soft toys
Founded in 1972, Artesavi is now a benchmark firm in soft toy manufacturing, combining traditional craftsmanship, responsible innovation and a strong, emotional link with its products. With a firm commitment to safety, quality and timeless design, the brand conserves the essence of the traditional soft toy, adapting its products to current market demands and the new awareness of sustainability and certification.
Artesavi was founded in 1972. How did the company start and what enticed it to make soft toys?
The firm started in small premises measuring around 40 square metres. My mother did the sewing and was the saleswoman, and my father contributed his entrepreneurship. They started out making dolls, and, due to market demand, moved into soft toys.
How has the soft toy concept changed since the nineteen seventies?
The main differences are the designs and the use of more sustainable textiles. The truth is that it's still a very traditional market. Artesavi is associated with safety, durability, softness and quality.
How are these values incorporated into the manufacturing process?
We have strict quality control procedures throughout the manufacturing process.
They say that Artesavi soft toys “create an instant reaction”. What is the role of excitement and the emotional bond in your product designs?
These are crucial aspects: they capture attention visually and are always associated with cherished memories.
Is there a particularly emblematic or beloved stuffed animal among the public?
Teddy bears and bunny rabbits.
Safety is key, particularly in products for children. Which inspections and certifications do you undergo to guarantee it?
We do EN71 tests for Europe and ASTM for the other countries.
What is the creative process of making a customised soft toy for a customer?
You start with the customer’s idea or design and adapt it. Safety, quality and the brand identity are always top of mind.
Has the way consumers think about soft toys changed in recent years?
These days they pay far more attention to certification and the added value of sustainability.
What is the role of emotions and nostalgia in purchase decisions?
They are very important when it comes to choosing a soft toy.
How is Artesavi dealing with the current challenges facing the sector, such as sustainability and global competition?
We are ready, well-informed and have proven international experience to face them.
Are you looking for new designs, materials or product lines?
We are always creating new designs and samples; however, due to the style of our brand, our collection is traditional yet adapted to current trends.
What message would you like to give those who are not yet familiar with Artesavi?
Ours is an experienced, reliable company with a highly regarded collection in the market at competitive prices.
If you had to define an Artesavi soft toy in one word, what would it be and why?
“Charming”, because that’s the first thing people say when they buy one or receive one as a gift.