Intergift is revamping its visual identity for the 2027 edition, in line with the sector and the fair’s evolution

Intergift, the International Gift and Decoration Fair, organised by IFEMA MADRID, is launching a new visual identity for its next major annual event, which will be held from 3 to 6 February 2027. The change in look responds to the evolution of the Fair, which currently presents a more diverse proposal aligned with the needs of the market professional, in a single annual meeting that brings together all the key players in this industry in a single venue.

Intergift 2027 arranges offerings in four main areas: Editores Textiles, Home&Design, Deco, and Gifts. The structure reflects the diversity of sectors present at the Fair. It reinforces its role as a meeting point for companies and professionals in textile editing, interior design, decoration and gifts.

Intergift will be in blue

One of the central elements of the new identity is the use of blue in the logo, intended as a metaphor for a room within the plan of a house. The image refers to a shared area where all sectors of Intergift have a place, and conveys a sense of unity, integration, and business.

The new blue, associated with Intergift, provides solidity and a positioning clearly oriented towards the B2B environment. Furthermore, the colour palette that accompanies this visual identity, based on the complementary separation of these colours, creates a balanced, contemporary, and easily recognisable image.

The update is part of the 2027 edition, which will be accompanied by new proposals for the sector. Thus, Intergift will reaffirm the value of its annual event as a key space for anticipating trends, discovering new proposals, and generating business opportunities within the professional calendar.