4th Edition of the Impulso Award

The Madrid Trade Fair Institution (hereinafter, the Organiser/IFEMA), with registered office at Avenida del Partenón, 5 (28042) Madrid and Tax Identification Number Q-2873018B, organises the trade fair known as IBERZOO PROPET, the international trade fair for pet professionals.

The pet care sector is an area with great potential for entrepreneurship, and start-ups play an important role in the development of new products and services to improve the quality of life of pets and strengthen the bond between humans and pets.

Supporting entrepreneurs in the pet sector is a way of promoting innovation, economic growth and social progress, which IBERZOO PROPET is continuously committed to.

Participating in a trade fair specialising in the pet care sector is an excellent way to increase the visibility of a start-up, connect with potential customers, investors and partners, learn from other professionals and generate direct sales.

For this reason, the 4th IBERZOO PROPET IMPULSE AWARD is being held this year, in accordance with the following rules.

The deadline for submitting applications is 11 February 2026.

The requirements for participation are as follows:

1. Be a start-up as described in Law 28/2022, of 21 December, on the promotion of the start-up ecosystem, which refers to newly created companies or, if not newly created, companies that have been registered in the Commercial Register or the relevant Register of Cooperatives, with their registered office, head office or permanent establishment in Spain for no more than five years. (Article 5. Accreditation of start-up status).
2. Target its products or services at the pet sector.
3. Participate as an exhibitor in the Impulso Area of IBERZOO PROPET 2026.
4. Submit the application to participate by the deadline of 11 February 2026, 17:00 hours.
5. Participation involves sending a detailed proposal of the product or service for which you are competing for the award, which must be offered at the IMPULSO stand at the fair.

The personal details provided by participants when completing the registration form must be true and accurate. IFEMA MADRID shall not be held liable if this is not the case.

IFEMA MADRID employees, as well as companies collaborating with or contracted by IFEMA MADRID to carry out this promotion, their employees and immediate family members, are not eligible to participate in this competition.

Participation in this competition implies full acceptance of these Legal Terms and Conditions, and any statement to the contrary will result in the participant's exclusion and, as a consequence, IFEMA MADRID will be released from its obligation to said participant.

Participants must prove at the time of registration that they meet the above requirements. Proof shall be provided by submitting the relevant documentation with the application form.

The winners will be announced on 12 March 2026 during the LA TARDE DEL SECTOR event.

The purpose of these Legal Terms and Conditions is to regulate participation in the aforementioned Contest.

These Legal Terms and Conditions will be published on the official website of the fair, www.iberzoopropet.es, and will be notified by email to exhibitors in the Impulso area of Iberzoo Propet 2026.

The winners of this competition will be chosen based on the evaluation of their proposals by a jury, which will be made up of a committee of experts comprising members of AMVAC (Madrid Association of Companion Animal Veterinarians) and AEDPAC (Spanish Association of the Companion Animal Industry and Trade) who belong to the organising committee of the IBERZOO PROPET 2026 fair, which will select the winner(s) of the prize.

 The proposals submitted will be evaluated once the jury has verified that they meet the requirements for participation in this competition. If the requirements for participation have not been met, the proposals will not be evaluated.

In this regard, all participants in the Competition consent to the use of their personal data for the purpose of carrying out this competition and, where applicable, the disclosure of their name and surname on the social networks of IBERZOO PROPET 2026 if they are awarded the prize. The personal data of the participants will be processed in accordance with condition nine (9) on data protection in these legal terms and conditions.

The evaluation criteria for accepted proposals will be as follows:

1. Originality and relevance of the proposal
2. Technical and economic feasibility
3. Growth potential and scalability
4. Quality of the presentation
5. Innovation and novelty
6. Sustainability
7. Contribution to animal welfare

Special aspects to be taken into account:

Innovation and novelty are key factors in the success of a start-up, as they allow it to differentiate itself from the competition and attract investors and potential customers, and will therefore be considered important aspects in the evaluation of the proposals submitted.

Therefore, special consideration will be given to the ability to develop a proposal that adds value to the pet market, whether through a novel product or service or a solution that provides an original solution to an existing problem in the sector, for example by using cutting-edge technology or applying a disruptive approach in a traditional area of the sector.

Sustainability is a relevant factor in the evaluation of the proposals submitted, assessing the ability to develop a proposal that takes into account the environmental, social and economic impact of its activity, and that seeks a balance between the profit obtained and the welfare of pets, customers and the community in general.

To assess the sustainability of a proposal, the jury will take into account aspects such as the use of environmentally friendly materials and processes, the generation of employment and local development, the contribution to improving the quality of life of pets and their integration into the community.

Animal welfare must be a priority when supporting entrepreneurs in the pet sector, and therefore special consideration will be given to the proposals submitted. The products and services developed must focus on the care and welfare of pets, ensuring that these products and services not only comply with animal welfare laws and regulations, but also clearly contribute to pets being treated appropriately and their needs being met correctly.

The jury, in accordance with the established criteria, will determine the winner, who will be notified as set out in the following section, and its decision will be final.

The prize for this competition consists of a free 16 m2 stand at the IBERZOO PROPET 2027 trade fair, as well as coverage on social media and communication from the trade fair.

It includes the following expenses or services:

• Floor space + 16 m2 modular stand with storage.
• Type A cleaning.
• Basic furniture (1 table, 2 chairs, 1 counter and 1 stool).

MARKETING AND COMMUNICATION +LIVE Connect Pack

IFEMA MADRID reserves the right to change the prize for another of similar characteristics and equal value without prior notice to the winner.

IFEMA MADRID will contact the winner via email at [email protected], who will receive notification by email the day before IBERZOO PROPET 2026 takes place, and, where applicable, with the runners-up, using the details provided, and will be announced at La Tarde del Sector on 11 February 2026, when the prize will be presented and awarded.

The winner will have the opportunity to briefly present their proposal in person to the jury and an audience of professionals during the Antón Awards ceremony and Industry Afternoon event, which will be held on Wednesday, 12 March 2026, at 6:30 p.m.

In turn, personal details and a copy of identification documents will be requested in order to formalise the award ceremony.

If the winner cannot be located within a maximum period of 2 WORKING DAYS, does not accept the prize or has breached any of the rules set out in these terms and conditions, IFEMA MADRID reserves the right to decide whether to declare the prize void or to choose a new winner using the same process as in the initial competition.

In the event that no entry in the Competition is correct due to failure to comply with the conditions of entry indicated, IFEMA MADRID reserves the right to decide that the prize will not be awarded. IFEMA MADRID is not responsible for any problems with the delivery of any packages, if applicable, and this responsibility is relegated to the courier company. Once the prize has been dispatched, IFEMA MADRID shall not be liable in any way for its possible loss or damage by the courier service or for the malfunctioning of the latter, and the winner must enforce the commercial warranty with the manufacturer of the device. To this end, the winner must provide IFEMA MADRID, within a maximum period of 72 hours from when requested to do so, with all the personal and tax information requested, as well as a photocopy of their ID card, so that IFEMA MADRID can make the withholding payment. Failure to do so will be understood as a waiver of the prize. In addition, the ID card will be used to identify the winner and verify details such as age and place of residence.

If it is found that any of the participants do not meet the requirements set out in the Terms and Conditions, or the details provided to participate are not valid, their participation will be considered null and void and they will be automatically excluded from the competition, losing all rights to the prizes awarded under this competition.

The prize awarded is personal and non-transferable, and cannot be changed, altered or compensated at the request of the Participants. It cannot be exchanged for any other product or for its cash value.

By way of example, but not limited to, the Organiser shall not be liable for any loss, theft, delay or any other circumstance attributable to third parties that may affect the running of the competition, nor shall it be liable for the use made by the participant of the prize obtained in this competition.

The Organisation shall not be liable in cases of force majeure or unforeseeable circumstances that may prevent the contest from taking place or the total or partial enjoyment of the prize, in the event that this contest cannot take place, either due to fraud detected in the contest, technical errors, or any other reason beyond the control of the Organisation that affects the normal running of the contest. Likewise, the Organiser reserves the right to cancel, modify, or suspend the contest, including this information on the participation website.

IFEMA MADRID shall not be liable in the event that the proposal infringes in any way on the intellectual property, industrial property, or any other rights of third parties, or if these infringements give rise to disputes and/or litigation.

The participants in each nomination shall guarantee, under their sole responsibility, compliance with the obligations and responsibilities of Royal Legislative Decree 1/1996, of 12 April, which approves the revised text of the Intellectual Property Law. Therefore, participants in the application release the Award Organisation from any liability arising from the infringement of intellectual and industrial property rights and/or image rights that may be affected, assuming all costs and consequences of any claim in the field of intellectual and industrial property and/or image rights that may arise from their participation in this competition during and even after the end of their participation in it. Participation in this Competition is voluntary on the part of each Participant and does not imply the transfer of rights or licences for the use of intellectual and industrial property rights, know-how, industrial secrets or similar rights existing prior to their participation or generated outside of it, as well as the participation/proposal submitted.

The Organisation reserves the right to disseminate, free of charge to the Participant, the resolution of this call and the personal data of the winning Participant in the media, both internal and external. The Participant accepts that they are not authorised to use the trademarks and logos of IFEMA MADRID [and the organiser] outside of those permitted in these legal terms and conditions.

The Participant accepts that they are not authorised or entitled to use the trademarks and logos of the fair or event in which this competition is held, or those of IFEMA MADRID, beyond what is permitted in these legal terms and conditions.

The Organisers of the prize reserve the right to limit, in whole or in part, the candidate's access to the prize if they suspect or have actual knowledge that the candidate's participation violates the provisions of this section.

Under the provisions of Organic Law 1/1982 of 5 May on civil protection of the right to honour, personal and family privacy, and personal image (hereinafter Organic Law 1/1982) the Participant authorises the Organisation to process their image obtained as a result of their participation in the Contest, whether in their submission to the contest, during the course of the public event, selection of finalists, or if they are the winner, and to capture, reproduce and disseminate their image in the channels of information, dissemination, communication and promotion, always linked to the event in which they are participating, using all technical means and media currently known and those that may be developed in the future, with the sole limitation of any use that violates honour under the terms provided for in Organic Law 1/1982, without any time limit or geographical limitation and without receiving any compensation.

In compliance with the provisions of the General Data Protection Regulation (GDPR), personal data used in this Contest, or that may be provided in the future for participation, may be processed by IFEMA MADRID for the purpose of managing the relationship between the parties arising from the Contest and for no other purpose other than those indicated in these legal terms and conditions.

IFEMA MADRID will not disclose to third parties any personal data that may be obtained, unless such disclosure is necessary for the execution or management of the contract, ensuring compliance with current regulations. IFEMA MADRID will not transfer personal data to third parties unless there is a legal obligation to do so.

The owners of the personal data may exercise their rights of access, rectification, erasure, restriction of processing, objection and portability under the terms established in the applicable data protection regulations. These rights may be exercised by writing to the addresses of the parties listed in the header, including the reference ‘EXERCISE OF RIGHTS’. They may also seek the protection of the Spanish Data Protection Agency (AEPD) and consult the privacy and security policy of the Parties.

In accordance with current regulations on personal data protection, the processing of personal data provided to us through the Competition registration form will be governed by the following provisions:

Data controllers

IFEMA MADRID – Feria de Madrid (Q2873018B). Data Protection Officer contact: [email protected]
Purposes of processing:

To manage the participation of contestants in the Contest and to publish the winner.

If you have given your express consent to receive commercial communications, IFEMA MADRID may send them to you periodically by electronic or equivalent means (such as telephone, SMS or instant messaging) to inform you of the activities, content and services of IFEMA MADRID, as well as content from its sponsors and third-party companies related to the trade fairs.
Legal basis for processing

The Participant gives their explicit consent to participate in the Contest by submitting [whatever is submitted] and thereby accepts these terms and conditions. They also declare that they understand that their personal data will be processed for the sole purpose of managing their participation.

Furthermore, the Participant undertakes to notify those responsible for processing their personal data of any changes thereto, so that such data is kept up to date at all times and is free of errors. The Participant also declares that the data they have provided is accurate and truthful.

IFEMA MADRID undertakes to treat your personal data at all times in a strictly confidential manner and in accordance with the purposes set out in this clause; and will take the necessary technical and organisational measures to ensure the security of your data and prevent its alteration, loss, unauthorised processing or access, taking into account the state of technology, the nature of the data stored and the risks to which it is exposed, all in compliance with the provisions of the Regulation.

Likewise, IFEMA MADRID may use the name and image of the participants in advertising or communications, both written and electronic, carried out by any means of dissemination, about the Competition and its results, which it develops or carries out to disseminate the results thereof. Participants may withdraw their consent for these purposes at any time.

Retention of personal data

Participants' personal data will be retained for the time necessary to manage the Competition. Once the Competition has ended, the data will be deleted from IFEMA MADRID's databases, if any. If you have given your consent to receive commercial communications, your data will be retained until you revoke your consent.

The data of the winners of this Competition, when the value of the prize exceeds a certain legal value, will be retained for the purpose of complying with the legal obligations arising from the awarding of prizes that exceed a certain value (income tax return, communication to official bodies, etc.).
Recipients

Participants' data will not be disclosed to third parties, except where required by law or by an administrative and/or judicial authority. However, Participants are expressly informed that it may be necessary to transfer data that is essential for the evaluation of the Proposals and the decision of the Jury and, where applicable, any collaborating entities identified in these rules.

Rights of interested parties

Furthermore, by submitting the application, the Participant is informed that they may exercise their rights of access, rectification, erasure, restriction of processing, and portability under the terms specified in data protection legislation by sending a communication to the following addresses, indicating [*“NAME OF THE COMPETITION – NAME OF THE EVENT]], to Avda. del Partenón, 5 (28042) Madrid, or by email to [email protected].
You may request the protection of the Spanish Data Protection Agency through its website www.aepd.es.

Where applicable, when the nature of the prize so requires, as a condition for receiving the prize, the winner must sign a letter of acceptance of the prize, authorizing IFEMA MADRID to make the corresponding withholding or payment on their behalf, as required by current legal provisions.

To this end, the winner must provide IFEMA MADRID, within a maximum period of 24 hours from when requested to do so, with all the personal and tax information requested, as well as a photocopy of their ID card, so that the organizer can make the withholding payment. Otherwise, it will be understood that they have waived the prize. In addition, the ID card will be used to correctly identify all participants.

IFEMA MADRID is not responsible for the unauthorized use by third parties of the videos, images, or content that may be submitted by participants. In particular, IFEMA MADRID disclaims any liability arising from the improper use of the products exhibited or presented by third parties through copying, manipulation, redistribution, or any other means, in undesirable environments or illegal links.

Likewise, IFEMA MADRID is not responsible for the malfunctioning of the Internet, Facebook, social networks, or the services that host its website.

IFEMA MADRID is not responsible for any incidents on the social media platforms used for the Contest that may affect its development and the awarding of the prize.

The Organization reserves the right not to hold the Contest if, by the stated start date, fewer than 3 COMPANIES have registered to participate.

IFEMA MADRID is authorised to interpret and resolve any queries that may arise in relation to these Legal Terms and Conditions and reserves the right to modify or extend these legal terms and conditions, provided that this does not prejudice or undermine the rights of the participants in the Competition; in any case, participants will be notified via [*WHERE AND HOW NOTIFICATION WOULD BE MADE]. Upon notification, the modifications introduced shall be deemed to have been accepted by the participants.

IFEMA MADRID reserves the right to make any changes and to cancel this Competition without just cause.

These Legal Terms and Conditions are filed and published at www.ifema.es/iberzoo-propet with the appropriate publicity guarantees.

These Terms and Conditions are subject to Spanish law. Any related claims must be sent in writing to Avenida del Partenón, 5 (28042) Madrid. In the event of a dispute regarding the application or interpretation of these terms and conditions and in the absence of an amicable agreement, any litigation shall be subject to the jurisdiction and competence of the Judges and Courts of Madrid.

Participation in this Contest implies unconditional acceptance of and compliance with these Legal Terms and Conditions. Any statement to the effect of non-acceptance of these terms and conditions will result in the participant's exclusion.

If you have any questions, please contact us:

• Contact persons – Lizbeth Rizo and Ana Agulló
• Contact email – [email protected]