It is very important when determining your presence at the fair to be clear about the objectives that your company intends to meet by participating.
Within IBERZOO+PROPET these could be:
- Generate sales processes.
- Build a good database of potential customers.
- Commercial Contacts:
- A place to meet with current and potential clients.
- Re-educate customers on our product.
- Vertically exploit the distribution channel and cross sales.
- Gauge the customer’s opinion.
- Recover customers.
- Sectoral research:
- Conduct market studies.
- Test new products and services.
- Test a marketing campaign.
- Test brand image and perceptions.