Why exhibit?

GENERA, what your business needs

Strengthen the personal relationship with your clients

Personal relationships are essential in business. GENERA will allow you to make face to face contact with a large number of clients in a short period of time.

Take the pulse of the market

It is essential to observe the market closely. At GENERA, examine how your products are received and the activity of your competitors in the world of suppliers of public and private security.

Get out and find opportunities

You have to be where the opportunities are. At GENERA, identify potential suppliers and partners, detect future business.

Consolidate your brand image

Brand image is a primary business value. At GENERA you can show the best of your company and communicate its identity and ability in your own way. Create your own brand.

Situate your company and its products in an area of high sectoral visibility

GENERA is a privileged showcase in the public and private security sector. It is the ideal place to make yourself known, introduce yourself as part of a sector, and get into the loop.

Show your products live

Many customers will require a product sample to convince. At GENERA your customers will be able to see, touch and in some cases use the product you offer.