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11 April 2024

ExpoÓptica 2024 will launch tomorrow with 30% growth and the latest advances in optics and audiology

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Organised by IFEMA MADRID, the event will take place from 12 to 14 April. It will bring together leading companies in the optic, optometry, and audiology sectors to present their technological innovations to improve people’s visual and auditory health. As well as the exhibition area, there will be an interesting programme of technical seminars and panel discussions at Foro ExpoÓptica and Foro ExpoAudio and the OPTOM and ANA Congresses.

ExpoÓptica, the Iberian Peninsula’s leading optics, optometry, and audiology exhibition from 12 to 14 April, will open tomorrow. Organised by IFEMA MADRID, this, the 34th edition, will be 30% larger and will feature around 130 leading sector companies. The main optical fashion brands, manufacturers, distributors, training centres and suppliers, as specialised software developers and equipment for hearing and optical centres, will show up to present their latest innovations, and the trade fair will also offer a comprehensive programme of seminars in Foro ExpoÓptica and Foro ExpoAudio.

The biennial fair, back in 2022, will be officially opened tomorrow, Friday, 12 April, at 11.00 by Juan Carlos Martínez Moral, president of the General Council of Opticians and Optometrists Associations. This will be followed by a tour of Hall 10 accompanied by representatives of IFEMA MADRID.

Innovation, a tool to improve diagnostics and well-being of people with visual and hearing health issues

Innovation is the driving force behind companies in the industry, which is focused on satisfying needs and improving the quality of life for people with vision problems. According to the latest Spanish White Paper on Visual Health, 76% of Spaniards have visual problems. Ten per cent of the population have hearing difficulties, although only four in ten wear hearing aids, according to the EuroTrack 2023 Study.

Therefore, Hall 10 will be wall to wall with innovative proposals from companies such as Grupo Prats, Visionix España, Essilor Luxótica, TopCon HealthCare, Beltone, Oticon, Temática Software, Indo, Optiwin and Conóptica, to name but a few. The epitome of this will be found in the Innovation Gallery, where almost 30 state-of-the-art products will be on display.

Moda Óptica, new trends in style and visual health

Eyewear has become extremely fashionable, and ExpoÓptica will be a marvellous opportunity to see trends from national and international leaders, who will be there with their most trend-setting, avant-garde designs. A fusion of fashion and style, they also guarantee visual health. Companies like MrBoho, Morel Eyewear, Woodys Eyewear, Visibilia, Grupo Velada, Tiwi, Bolon, Jisco and Servisión will all present their latest products at Moda Óptica.

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Audiology, a specialised section for the second consecutive edition

For the second time, the event will feature an area devoted to audiology. More than 20 companies will be there to demonstrate their latest products and advanced software aimed at health science.

This makes the section an important meeting point for professionals in the diagnosis, treatment, rehabilitation and prevention of hearing disorders, who will find the full gamut of new ideas, services and equipment for addressing hearing problems. It will also be an excellent opportunity for driving businesses since 30% of hearing aids are sold by opticians. That is why the combination of ExpoÓptica and ExpoAudio is a magnificent opportunity to forge commercial and strategic agreements.

Interesting programme of presentations

The fair has organised a valuable programme of presentations and panel discussions courtesy of experts in optics, optometry and audiology from Friday, 12 to Sunday, 14 April. As well as presentations of the latest advances in both diagnosis and treatment of vision and hearing problems by companies, the experts at the ExpoAudio and ExpoÓptico Forums will address important aspects such as marketing in optical and hearing centres, use of Artificial Intelligence, the challenges and opportunities facing these health sciences and the viewpoint of media specialised in the sector.

The event will also host some major congresses for visual and auditory health professionals within the context of the fair. The OPTOM 2024 Congress will be on the subject of “The evolution of the visual system in the species” with master conferences and interesting plenary sessions, while the Annual Congress of the National Association of Hearing Aid Practitioners (A.N.A.) on 13 April will focus on “Let's talk about Prosthetic Audiology)”.

For full details of the scheduled activities,

ExpoÓptica 2024 will take place in Hall 10 at IFEMA MADRID all day from 10.00 to 20.00 on 12 and 13 April and from 10.00 to 18.00 on 14 April.