What is Audio?
AUDIO is where audiology takes center stage as a strategic sector, with its own identity, market, and a clear vision that drives the future of sensory health.
Designed as a leading professional platform, AUDIO brings together key players in the diagnosis, treatment, rehabilitation, and prevention of hearing disorders, offering a comprehensive overview of a dynamic, specialized sector undergoing rapid transformation. Technological innovation, advanced solutions, equipment, services, and expertise come together to address new professional demands and evolving patient needs.
The proposal highlights the growing integration of audiology into optical stores, not as an emerging trend, but as an established reality that drives more comprehensive, competitive, and value-added care models.
AUDIO also offers support initiatives, consulting services, and practical information aimed at fostering the development and growth of audiology projects, whether in independent practices or those integrated into optical stores, thereby strengthening the strategic and commercial capabilities of professionals in the sector.
Given that approximately 30% of hearing aids are sold through optical stores, AUDIO has established itself as a leading platform for professional networking, generating business opportunities, and building partnerships that shape the present and future of audiology.
Moda Óptica
Where eyewear becomes style, identity, and self-expression
The eyewear industry is currently undergoing a period of consolidation, and ExpoÓptica has established itself as the platform where this evolution is driven, interpreted, and projected into the future. This is a key sector within the trade show, reflecting the growing importance of design, branding, and the aesthetic experience as differentiating factors in the eyewear market.
The significant weight of this segment is underscored by data from the 2026 edition, where Eyewear accounted for more than 46% of the exhibition, with over 200 eyewear brands represented at the fair through top-tier distributors. This clearly reflects the sector’s dynamism and its ability to attract an increasingly specialized, influential, and value-oriented professional audience.
In this context, ExpoÓptica features a dedicated area: the Glam Zone, a space designed to showcase mid-high and high-end offerings, brands with a distinctive identity, and collections that view eyewear fashion as a driver of positioning and growth. A carefully curated, aspirational environment aligned with the codes of design and lifestyle, designed to strengthen the connection between brands and professionals seeking excellence and differentiation.
ExpoÓptica’s commitment to Optical Fashion is a commitment to the future of the industry: more creative, more strategic, and more connected to the consumer. A space where eyewear is not just seen, but experienced, interpreted, and projected
ExpoÓptica Forum and Audio Forum 2028
The Expoóptica+ Audio Forum is where innovation, knowledge, and business come together. It is a key highlight of the event, designed as a space for presentations, visibility, and direct engagement with industry professionals.
Aimed at both visitors and exhibitors, the forum offers a program of business presentations, product launches, solutions, services, and success stories, featuring leading companies in the optical and audiological sectors. It is a dynamic environment that provides a first-hand look at the latest innovations shaping the market’s evolution.
For exhibitors, the Expoóptica+ Audio Forum is a strategic communication tool that allows them to strengthen their market position, build brand awareness, showcase innovations, and establish meaningful connections with industry professionals in an environment of intense focus and interest.
For visitors, the forum offers a unique opportunity for professional development, featuring practical, business-oriented content that provides insights, trends, and solutions applicable to the management, business development, and growth of optical and audiology practices.
A space designed to foster knowledge sharing, promote business opportunities, and connect supply and demand, establishing itself as one of the key drivers of Expoóptica+ Audio 2028.