Alberto Díaz: At C&R 2025, Keyter demonstrated its commitment to the decarbonisation of installations
At C&R 2025, Keyter demonstrated its firm commitment to the decarbonisation of installations through the electrification of heat and the replacement of boilers with latest-generation heat pumps, together with solutions for industrial applications. So says Alberto Díaz, the company's Sales and Strategic Account Manager.
How important was participation in C&R 2025 for your company?
Participation in C&R 2025 has been hugely positive for us, especially thanks to the opportunity to maintain close contact with our customers, develop relationships and showcase the growth of the company. The number of visitors was impressive on both Tuesday and Wednesday, with a more moderate turnout on Thursday, which is common for the final days of an exhibition like this one. Overall, we estimate that over a thousand visitors stopped by our stand and we held hundreds of business meetings, both developing relationships with existing customers and exploring opportunities with potential customers.
What was your main focus at the exhibition and what innovations did you showcase at the exhibition?
We were there to showcase our firm commitment to the decarbonisation of installations through the electrification of heat and the replacement of boilers with latest-generation heat pumps, as well as the solutions we offer for industrial applications.
The central message was clear: more efficient, sustainable equipment, using advanced technologies ready for the new challenges of electrification and energy regeneration.
What targets did you set yourselves for your presence at the exhibition?
Our presence at C&R 2025 responded to a number of key objectives: to strengthen our relationships with customers, a fundamental pillar of the way we work; to present new products and technologies that respond to market growth and new sustainability demands; to strengthen our brand image, aligned with innovation, service and company expansion; to promote new projects, especially in the field of decarbonisation, electrification of heating and industrial solutions; and to ensure our visibility in a sector in constant growth and in which we want to maintain our position as a trusted technological leader.
In short, the exhibition allowed us to consolidate relationships, capture new opportunities and showcase Keyter's positioning in a rapidly evolving market.