Juan Puerta: C&R 2025 has proved to be a strategic showcase for Haier
Haier Iberia's B2B Sales Manager gives a "highly positive" assessment of his company's participation in C&R 2025. "The show has proven to be a strategic showcase to consolidate our presence in the professional channel, strengthen the relationship with our main customers and present to the market the key innovations that will define our 2026". Haier was visited by more than 5,000 professionals and held strategic meetings with all its major customers.
How do you rate your participation in C&R 2025?
The outcome of our participation in C&R 2025 is highly positive. The show has proven to be a strategic showcase to consolidate our presence in the professional channel, strengthen the relationship with our main customers and present to the market the key innovations that will define our 2026. The high number of visitors, the interest generated by our solutions and the quality of the business interactions confirm that we are moving in the right direction.
We conclude this edition with a defined roadmap, new valuable contacts and renewed motivation to continue growing together with our partners and solidify our path towards leadership in the sector.
How many visitors came to your stand and what kind of meetings and activities did you hold?
During the show, we welcomed more than 5,000 professionals, establishing us as a benchmark meeting point for the B2B channel in climate control. Throughout the event, we held strategic meetings with all our major customers, where we were able to share our achievements in 2025 and present in detail our business roadmap for 2026. Our strategy continues to focus on driving joint and sustainable growth, strengthening our leadership in the climate control sector.
In addition, we organised customised stand tours to showcase our innovations and highlight launches planned for 2026. One of the most relevant aspects was the creation of collaboration between the different professional profiles: distributors, installers and specifiers.
What were the main products and innovations that were unveiled?
We presented a strategic expansion of our ATW Commercial range, incorporating new power ratings ranging from 26 kW to 40 kW. This development is complemented by new terminals – ducted fan coils, cassettes and wall-mounted split units – together with mechanical ventilation solutions and heat recovery units.
With these additions, we consolidate a comprehensive HVAC portfolio, designed to fully cover the needs of the professional market in 2026. This expansion reinforces our value proposition and positions us as a global, reliable and highly competitive supplier, capable of supporting our partners in projects of any size.
What do you hope your participation in the fair will contribute to boosting your business and customers?
Our presence at the fair responds to a clear objective: to strengthen the positioning of our brand as a premium benchmark within the professional channel. We seek to strengthen our leadership image, consolidate the bond with our strategic partners and generate new business opportunities for our entire customer ecosystem. We are convinced that such meetings are essential to drive innovation, share vision and build sustainable and shared growth within the sector.