Paloma Sánchez-Cano (Daikin): “C&R 2021 Has Been Very Important for the Sector’s Recovery”
Paloma Sánchez-Cano is Director of Marketing, Training and Corporate Development at Daikin Spain. She believes that “C&R 2021 has been outstanding, especially so after this pandemic period that we’ve been through.” And adds that “it’s been a great experience to be present again at this major event, and it’s made a big difference for the sector’s revival.”
She also explains that “this year we wanted to go a step beyond the product, and we’ve tried to convey the idea that other intangibles are also part of our company’s philosophy. Aspects like innovation, evolution, sustainability, service, the team, commercial relations and adapting to the new times we are living through. And always aiming to move the air conditioning sector forward through new technologies and research.”
Six Thousand Trade Visitors
Daikin’s director says they were pleasantly surprised by the number of visitors. “This was a Fair overshadowed by uncertainty as it was the first one after the pandemic, but around six thousand trade visitors visited our stand, an outstanding figure considering the times we are living through”. As she points out, “both regular and potential customers attended, with a high proportion of the latter. It was great to meet them all in person again and tell them all about our new products.”