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15 September 2021

Extensive Promotional Campaign for C&R 2021 during FRUIT ATTRACTION

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C&R will be at FRESH FOOD LOGISTICS, FRUIT ATTRACTION’s new platform for logistics, transport and cold chain management for fresh and frozen food, to attract trade visitors to its Industrial and Commercial Refrigeration sector.

Leading refrigeration companies have already confirmed their participation at C&R 2021. The Fair is organised by IFEMA MADRID, and will be held from 16th to 19th November. It will include special-interest seminars and workshops for refrigeration professionals.

This coming October, the Air Conditioning & Refrigeration Fair organisers, C&R 2021, will run an extensive promotional campaign during the big International Fruit & Vegetable Sector Fair, FRUIT ATTRACTION 2021, to broaden its scope and professional appeal in the field of food refrigeration.

Specifically, it will be present at the FRESH FOOD LOGISTICS space, FRUIT ATTRACTION’s new sector platform for logistics, transport and cold chain management for fresh and frozen food, including refrigeration solutions for retail. The agri-food sector, one of the least affected by the pandemic, is making important investment decisions that open up a new field of opportunities for the Industrial and Commercial Refrigeration sector. Together with Air Conditioning, Heating, Plumbing, and Ventilation, this is one of the main sectors represented at C&R. Leading companies in this segment will be there to present significant new developments.

For example, we can confirm participation by sector leaders of the stature of ACR,  AREA COOLING SOLUTIONS, BITZER, CLIMALIFE, COLDKIT, DICOSTOCK, S.L., DIPPANEL, DOCRILUC, EPTA, EXKAL, FRICON, FRIMETAL, FROST-TROL, GAS SERVEI, GEA, TAVER GROUP, IMPAFRI, INDITER S.A., INFRICO SUPERMARKET, INTERSAM S.L., ISOTERMICA, KEYTER INTARCON GENAQ, KIDE COOPERATIVE, MAYEKAWA, SL, NOVAIR-MTA, PANELCHOK, REFRICOMP INGENIERIA, SL, ROLLER, TEWIS SMART SYSTEMS SLU, and VIDAL AC, and others, together with the trade presence focusing on the Refrigeration sector to show off major advances in increasingly sophisticated, efficient and sustainable equipment. C&R will also have a programme of complementary activities to add value for trade visitors. These activities will include the C&R Forum, a conference coordinated by the Association of Refrigeration and Refrigeration Technology Companies (AEFYT), with the participation of the Spanish Air Conditioning and Refrigeration Technical Association (ATECYR) and the Association of Andalusian Refrigeration Manufacturers (AFAR).   This Forum will address issues about energy management, refrigerant and cooling fluids, disruptive technologies, and market trends.


Also, there will be a REFRIGERATION WORKSHOP over the four days of the Fair, aimed at installers and future installers visiting the Fair. This workshop will feature practical and demonstrations about installing and commissioning different types of refrigeration equipment and the particular features of each type, their components, and applications in refrigeration installations. These workshops will be given by trainers from Spain’s National Reference Centre for training in refrigeration and air conditioning (CNR de Moratalaz) in the nearby Moratalaz district.

C&R LIVEConnect

The organisers of C&R are also working on launching our new state-of-the-art platform C&R LIVEConnect, accessible using your web browser or the mobile app. C&R LIVEConnect will complement on-site participation at the Fair and enable all professionals from across the sector to keep in touch, access special extra content, and build an agenda for contacts to expand their network for business meetings during C&R substantially.