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  Intergift, Bisutex and MadridJoya optimise their International Buyers Programme

Foto Intergift, Bisutex and MadridJoya optimise their International Buyers Programme

The programme includes a travel grant system that will speed up and increase the flexibility of the processing of travel to Madrid, and encourage the participation of new buyers

Last edition the programme brought together over 400 large buyers from 42 strategic markets for Spanish trade, mainly from Europe, countries from the East, and America

The three shows, organised by IFEMA, will be held from 20 to 24 September at Feria de Madrid

The organisers of the Intergift, Bisutex and MadridJoya shows are once again working on an ambitious International Buyers Programme which, yet again, has the objective of contributing to the promotion, invigoration and opening up of new markets for the export-oriented exhibiting companies. 

This initiative, which has been developed throughout the different editions of these shows with excellent results, guarantees the presence at the trade fair of an important group of highly qualified foreign buyers, selected pursuant to the proposals put forth by exhibitors, and has been reinforcing the international promotion campaigns that are also put into motion via the delegations that IFEMA has overseas.

During the last edition, the programme assembled at Intergift, Bisutex and MadridJoya over 400 large buyers from 42 strategic markets for Spanish trade, mainly from Europe, countries from the East, and America. 

Additionally, the next edition, which will be held from 20 to 24 September at Feria de Madrid, will see the implementation of a new organisational system that will allow guests to speed up and increase the flexibility of the processing of their travel to Madrid.  This “travel grant” system is the first step in the Guest Programme optimisation plan, which will be further developed in subsequent editions with the goal of maximising the performance of this programme for exhibitors, encouraging the participation of new buyers, and creating more and new business opportunities.

Intergift, Bisutex and MadridJoya assembled in September 2016 the proposals and innovations of 1,566 companies and brands from 25 countries from the gift, decoration, fashion jewellery and fashion accessories, jewellery and watch sectors, and received the visit of 42,354 professionals from 75 countries.

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