As usual, international visitor numbers were up by 44 por ciento, accounting for a significant proportion of attendees at this trade fair. Most of the international visitors to the event were from Portugal (45 por ciento), Italy (13 por ciento) and France (5 por ciento). VENDIBERICA has cemented its international areas of influence, while strengthening the Iberian character of the event.
Among national visitors, it is interesting to note the increase in total visitor sales from the Madrid region, whose share of overall participation was nevertheless lower. This has strengthened and expanded the geographic scope of the event in autonomous regions. Thus, visitors from the region of Madrid accounted for 36.7 por ciento of visitors at this edition, while there were slightly more participants from other autonomous regions. Visitor numbers from Andalusia were up 2.5 points, and those from Valencia, Andalusia and Galicia, were up by more than one point. Holding this fair at the same time as EAT2GO made it possible to attract an enormous number of vending (36.81 por ciento of all visitors), and public vending operators (21 por ciento), encouraging attendance by professionals from the Horeca channel (bars, cafés, restaurants, hotels and fast food), which accounted for 21.6 por ciento of all visitors.
VENDIBÉRICA included an exhibition of some of the most modern vending technologies, the MaquiVending sector (coolers, automatic dispensers, dispensers, machines, OCS); Technology-TechnoVending - management, security, payment systems, software, telemetry; Components for distribution - CompoVending (accessories, consumables, entertainment, packaging); Equipment-EquipaVending (accessories and replacement parts, storage, decoration, cleaning, maintenance, auxiliary furniture, security); Services-ServiVending (insurance companies, consultants, financial companies, training, franchises, media, transport); Food products - ProductVending (hot and soluble drinks, cold drinks, fresh and healthy, snacks and nibbles, sandwiches), and Non-food products - ConsumVending.
For the second time ever, VENDIBÉRICA 2017 organised Vía Innova, an initiative consisting of a directory of the main innovations presented at the trade fair, with a Work Shop, where participating companies can make product presentations. These were very well received by sector professionals, and enabled exhibitors to raise the profile of the latest innovations in vending, an industry with a turnover of more than €1,210 million. These presentations took place in the Training Box, a new space provided at the fair, which hosted around 40 presentations on Thursday, 19 October. This is how VENDIBÉRICA has helped to drive R&D i in the vending sector, to continue establishing itself as the main sector trade fair on the Iberian Peninsula.
Once again, technical seminars took pride of place at the trade fair, the perfect addition to the VENDIBERICA exhibition area, suggesting professional solutions to the challenges faced by the industry every day. A strong programme of seminars organised in collaboration with ANEDA, which responded to the great business opportunities in the vending sector, in an increasingly technological environment, and with a variety of products and a never-before-seen offer, as a formula for responding from a sector seeing growing consumer demand for healthier products, in line with modern times.
VENDIBÉRICA 2017 put the spotlight on the roasting sector with “coffee day” which, among other activities, featured the Madrid Region's 6th Barista Championship, organised by the Forum Cultural del café.
In short, VENDIBERICA 2017 broke all its own records for participants and for exhibiting companies, more than exceeding the sector's expectations. It has become a magnificent business opportunity for the food sector, with more than 1,500 companies taking part in VENDIBERICA, EAT2GO, FRUIT ATTRACTION and MEAT ATTRACTION.