News header Mobile news header
Publication date
22 October 2025

SIMO EDUCACIÓN DIRECTORES, an essential meeting point for school and college administrators

Reading time
6 min.
News sections

Google for Education, Odilo, and Rossellimac are sponsoring this edition

SIMO EDUCACIÓN DIRECTORES will be one of the flagship activities of the congress agenda of SIMO EDUCACIÓN 2025, the eleventh edition of the Salón Internacional de Tecnología e Innovación Educativa (International Exhibition of Education Technology and Innovation). This year it will be a two-day event (28th and 29th October in room 1 of Hall 5), where morning and afternoon sessions will feature prominent experts who will analyse the main challenges faced by management teams, as well as the opportunities that technology offers in classrooms from the perspective of leadership and educational management. These sessions are supported by the sponsorship of Google for Education, Odilo and Rossellimac.

According to Ana Rodríguez, director of SIMO EDUCACIÓN: “We are fully aware of the essential role of school and college administrators and leaders in educational transformation. This is why this year, we have decided to extend this important event to two days and transform it into a space for training, analysis, and reflection that provides all possible support to this group”. 

A comprehensive agenda

SIMO EDUCACIÓN DIRECTORES will start on Tuesday, 28 October, with a morning session by Rossellimac entitled "Healthy Technology, a Real Educational Strategy." The discussion will focus on how the responsible use of technology in the classroom should go beyond a simple ban on devices; the challenge is to create a healthy and safe digital culture. 

10:00 - 10:30 - Welcome Coffee.

10:30 - 10:45 - Welcome to the event. (Alejandro Alés, Ana Zamora)

10:45 - 11:45 - Round Table Discussion - A ban is not the answer.

  • Guadalupe Montero de Espinosa Espino (Director of Inclusive Education at Smile and Learn)
  • Andrea Plaza Vázquez (Education Manager at Letcraft)
  • Óscar Martín Centeno (President of the Consejo de Directores de Madrid)
  • Jaime Úbeda Gómez (CEO at Exo Schools)
  • Emilio Fernández Parra (Executive President at Escuela Excelente)

11:45 - 12:45 - Apple Educational Ecosystem, Use Cases. (Canva, Jamf, Smile and Learn) 

12:45 - 13:00 - Rossellimac Apple Premium Education Partner.

In the afternoon,  Odilo will focus on exploring how to align educational projects with the real needs of employability, the digital transition, and sustainability challenges in Vocational Training. They will have tools, inspiration and strategies for leaders and educators who want to anticipate the major changes that are already revolutionising Vocational Training.

16:00 – 16:10 - Opening by Ainhoa Marcos, VP of Education and Public Sector.

16:10 – 16:15 - Driving transformation in Vocational Training of the Government of Navarre.

16:15 – 16:55 - Presentation of speakers

José Manuel Continent. Deputy Director General of Evaluation, Monitoring and Control of Training, Department of Economy, Finance and Employment of the Community of Madrid.

Juan Pablo Cacereño. Head of Vocational Training Service, Department of Education and Vocational Training of the Regional Government of Extremadura.

Inmaculada Troncoso. Director General of Vocational Training and Permanent Education, Department of Educational Development and Vocational Training of the Regional Government of Andalusia

Ainara Zubillaga. Director of Education and Training, Fundación Cotec para la Innovación.

16:55 – 17:45 - Round Table Discussion: Impacting on the Vocational Training of the Future: Sustainability, Digitalisation and Employability.

17:55 – 18:00 - Q&A session and closing remarks by Ainhoa Marcos.

In the morning of Wednesday, 29 October, it will be Google for Education's turn to present the strategic keys and the latest tools designed for school leadership, including advances in responsible artificial intelligence, management solutions, and the priorities of its own ecosystem.

10.00 – 10.30 - Registration

10:30 – 11:00 - Welcome: News and Innovation in Google for Education

Esperanza Moreno & Gonzalo Romero

11:00 – 11:40 - AI-based UDL Strategy: a centre proposal for inclusive education

Fernando Trujillo, senior lecturer at the University of Granada

11.40 – 12.20 - Our centre's communication plan: Let's make it REAL!

Núria Mora Lorente. Expert in educational communication and transformation project management.

12.20 – 12.40 - Coffee

12.40 – 13.20 - An AI for the school: the educational project of gems to achieve the personalisation of learning.

Alfredo Hernando Calvo. School Director XXI

13.20 – 14.00 - Workshop: Open the doors to smart learning: Gemini and Google Workspace in action

Mariano Salas, Director of Digital Transformation, Google Education

On the afternoon of Wednesday, 29 October, SIMO EDUCACIÓN DIRECTORES will bring together other experts, such as the educational advisor Nélida Zaitegi, who will give a lecture on the new challenges of school management. 

The event will also feature Snappet and their talk ‘AI: Innovate to include, include to transform’ and with Microsoft, which will offer two talks: ‘Education in the AI era: Microsoft’s commitment to teachers to innovate with purpose’ and ‘Educational transformation with AI: Keys to leading change from the school or college.

SIMO EDUCACIÓN 2025 will be held from October 28 to 30 in Hall 5 of IFEMA MADRID, in collaboration with EDUCACIÓN 3.0, and with the renewed support of the Instituto Nacional de Tecnologías Educativas y de Formación del Profesorado. The eleventh edition of the International Educational Technology and Innovation Fair has this year as its leitmotif ‘Technology and pedagogy: the alliance driving educational innovation in times of AI’. 

Programme of activities: Schedule and activities | SIMO EDUCACIÓN