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02 November 2021

Second Iberoamerican Congress on Personal Image held at Salón Look 2021

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This congress, organized by Salón Look, the International Image and Integral Aesthetics Show, is promoted by Gonzalo Zarauza, Image consultant, endorsed by the International Association of Image Consultants in Spain (AICI Spain) and sponsored by Montibello, a leading Spanish company in professional cosmetics, sold exclusively in hairdressing and aesthetics salons.

The human senses were the common thread: sight, touch, taste, smell and hearing.

This Second Iberoamerican Congress of Personal Image was inaugurated by Julia González, director of Salón Look and the Fashion, Beauty and Lifestyle fairs of IFEMA MADRID, Zohra Bena, president of AICI, and Gonzalo Zarauza, Image consultant and coordinator of the Congress, which was held on Friday, October 22. Afterwards, the president of the Association of Image Consultants International, gave the audience a talk on the language of color in personal branding.

The events were led by the model and presenter Paloma Lago, with the participation of professionals with the stature of Antonio Garrido, hairdresser and image consultant; Berta Martín Sainz with the presentation “your brand, your image”; Cristina Barrous, nutrition technician and nutritional coach, who had the opportunity to address the emotional aspect of food; Cristina de Catalina, the director of development of the Perfume Academy, who described the 10 steps for choosing a perfume; and Espido Freire, the writer and lecturer, concluded the program by explaining the power of words. In addition to these presentations, an interesting round table discussion was held with the renowned stylist Visori and Carmen Cazcarra, a pioneer of Personal Image in Spain.

With the conclusion of this edition of the fair, preparations are already underway for the third edition of this Congress, at Salon Look 2022.