Salón Look, the International Image and Integral Aesthetics Exhibition organised by IFEMA, held its twenty-second event from 18 to 20 October with a record 66,215 professional visitors attending. Coming from all corners of the Iberian Peninsula and with a strong international presence with guests from China to Brazil, attendees at the fair have confirmed this as the leading trade fair within and outside our borders.
This edition managed to exceed all expectations, even surpassing itself, since it has managed to increase the number of visitors to the event by 12.5% compared to 2018. The figures obtained support the already established sector event as the world's largest gathering for national and international Image and Integral Aesthetics.
In the words of Salón Look manager, Julia González, “the event has been a success, with a spectacular response from professional visitors. The exhibitors and sponsors are very satisfied with the results. With this feedback from the participants in the fair, we are looking forward to working on future fairs".
The dates for the next Salón Look, which will take place from 16 to 18 October 2020 at IFEMA, have already been confirmed prior to the closing of the 2019 fair. This way, the event maintains the third week of October as the date preferred by the most prominent agents in the sector.
From today until the next Salón Look, you can follow all the news on the fair and the sector in our social networks and website. In addition, to obtain a summary of the fair, this year the event has opted for a minute by minute broadcast via Plató Salón Look presented by the renowned journalist, Yolanda Sacristán, available on the Salón Look YouTube channel.