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Salón Look 2019 organises the 1st Iberoamerican Congress on Personal Image

• This is the biggest event in the Hispanic language dedicated to image • The celebration of this convention within the framework of the fair is another example of the permanent commitment by Salón Look to offering professionals up-to-date, quality training

08 Oct 2019

Sponsored by Montibello and Tres Claveles, the 1st Ibero-American Congress on Personal Image will take place on 18 October and be promoted by IFEMA.

The Congress will be presented by the experts Beth Borés and Gonzalo Zarauza. Beth Borés is the Spanish chairwoman and founder and director of ACC Personal and Corporate Image, she is a member of the Womenalia Committee of Experts and the IESE International Women in Leadership Lounge. Gonzalo Zarauza is a senior technician with Personal and Corporate Image Consulting, a university expert in Personal Image and Communication, a hairdresser and a trainer. The congress is endorsed by the International Image Consultants Association (AICI).

Congress Theme

The 1st Ibero-American Congress on Personal Image will be held in the Classroom and Village in Hall 12, from 10 a.m. to 5 p.m., and will be opened by Julia González, on behalf of Salón Look, Beth Borés, chairwoman of AICI and Gonzalo Zarauza, Image Advisor. The subjects to be discussed will include "Personal image at the national and international level"; “Visagism, Beauty and Communication”; "Making your best mark!"; "Question yourself to get the best out of yourself"; "Fashion versus Image"; "Evolution in men's clothing", and "The art of Protocol and knowing how to be”. Paloma Lago, model and presenter, will conduct and moderate the event throughout the day.


As usual, the themes will be discussed by prestigious experts. In addition to Beth Borés and Gonzalo Zarauza this first congress will also include Paula Fernández - Ochoa, consultant and speaker in legal marketing, personal brands and high performance in sports and business; Teresa Viejo, journalist and writer; Bere Casillla Sastre, author of the book "Men with style"; and Gerardo Correas, president of the EIP International Protocol School and specialist in protocol and ceremony, among others.

Congress Structure

Personalised style advice will be given to all attendees during the coffee and lunch breaks. Experiences with colour will be led by Carie Mercier Lafond; the style and morphology station by María Uranga; the necklace and tie station, by Bere Casillas; and Visagism by Montse Puig. 

What does the entrance fee include?

The price of the congress will be 100 euros, both for online registration and at the box office. The entrance fee includes attendance at all conference events, lunch, entrance to Salón Look, a diploma of participation and parking. There are special prices for groups and associations.

Salón Look 2019 has over 400 direct exhibiting companies and 1,300 national and international brands. The best brands will once again be seen for 3 days in Madrid, making Salón Look an essential instrument at the service of the marketing sector. In addition, Salón Look is confirmed as being one of the most important leaders on the European circuit.

Book your dates for Salón Look, the International Image and Integral Aesthetics Exhibition, which will take place from 18 to 20 October 2019 at Ifema-Feria de Madrid with a continuous schedule from 10 a.m. to 8 p.m.

More information, + 34 607 59 88 08 and